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Posts Tagged ‘Social Media Marketing’

Author: brianparera

To choose the best advertising clients are one of the most key elements for a business be it new or even an established one. Leading advertising companies offer various services with best business approaches to boost success of your own business. Sure it’s challenging to select the right media and advertising company which will help you to reach success. While choosing the best company you have to be sure that your method is presented effectively to the market and targets the best crowd.

Media and advertising agencies offer various services like branding, typesetting, copywriting, script writing etc. The main objective of any of these companies would be to offer beneficial services and help you take your business to another level. Any entrepreneur should pick a company that has a good reputation available in the market and is reliable. You can examine the best brand in the marketplace and then apply out for the ad agency how the brand useful for advertising and branding services. You can then do some research and find out the services provided by a reputed ad agency and ask for quotations.

You should make certain you select a company which has the capability to promote your business and product available in the market. Good advertising agencies not simply advertise but additionally offer innovative promotion techniques which can be very useful for advertising or branding your product in the market. You also need to make sure that your right audience are targeted while promoting your product. If you’re inside the UAE, you need to take into account that the company you choose offers Arabic advertising, Arabic Typesetting, Arabic Copywriting, Arabic editing, Arabic book translations, Arabic script writing etc.

Choose an advertising agency who has performed the best in the industry. Different companies offer different services and have their own way of taking care of a particular project or business. Some companies design creative advertisements whereas some design innovative methods for your business. It is always better if you find a person which offers both creative ads plus the best strategies for your venture.

It\’s not only important to concentrate on the right consumers but it is incredibly important that we target the consumers at the proper time. An advertising company should offer services really fast. No entrepreneur have enough money to wait for an ad campaign to be made for many years.

There are numerous reliable advertising companies providing amazing services to enhance up your business. All you need to do is, do some search and research to find the best agency in your town.

Article Source: http://www.articlesbase.com/branding-articles/significance-about-advertising-and-branding-6596353.html

 

A company having any specific kind of business requires special types of solutions to make its business presence robust and fortified as compare to other rivals present in the market. Without doing this, it has become such a challenge, which cannot be tackled by any company. For selling its brand and products or services associated with it to the customers, what is highly prominent is to look for such ways, which can be used a direct communication marketing with the customers. Amid all the solutions available pay per call marketing somewhere fits in the criteria. This is the kind of solution offering side in the arena of marketing, which is not only supreme in the form of providing increased sales and revenue to the company but also it is less time taking and requires less amount to invest as compare to other ideas.

But before going on with pay per call marketing option, it is mandatory to understand the type of this website and kind of solutions it adds to the account of company. Along with that, this should be taken into full consideration that in which way these solutions should be implemented to get the finest results ever. The purpose of switching to a pay per call like method of business promotion and marketing is needed to be known by the company before making any sort of investment and the first and very valuable motive behind this is to accomplish high levels of business acceleration and profit amplification.

To make sure that these all benefits are in-cashed well during the time of using pay per call solutions, the company should make sure that it has complete knowledge about the kind of service it is applying for business growth. In the process of these pay per call services, the company offers pay per call ads on the different websites, with the contact number and specially the timings in which the interested users can call to that number for any further reference or query. This connects the customers with the company easily and without wastage of any time. And, it also offers the company with the chance to create a great impression of the company on customer’s mind.

All in all, it can be clearly termed as that pay per call ads has a very valuable and highly significant role to play for the benefit of a company during the implementation of marketing solutions.

Article Source: http://www.articlesbase.com/ppc-advertising-articles/raising-trends-of-pay-per-call-marketing-6128193.html

Author: Kaitlin

Author: David Little

While stock markets around the world retrace, the financial picture of Greece and Spain flounders and the world holds its collective breath waiting to see if there’ll be an attack on Iran and a spike in oil prices, there is a piece of outstanding economic news for those involved in the place-based digital media market.

2011 was a great year for digital out-of-home advertising, and this year is setting up to be even better. Data from PQ Media released in April show that global digital place-based networks, billboards and signage operators saw revenue grow by 15.3 percent to $6.97 billion last year. This year, the revenue figure is projected to be even better, growing 19.2 percent.

In the United States, DOOH operator revenue climbed by 11.2 percent last year. According to PQ Media, an econometric research and consulting service in Stamford, CT, digital billboard operators saw double-digit revenue growth and operators of place-based networks saw a high single-digital rate of growth.

According to the PQ Media “Global Digital Out-of-Home Media Forecast 2012-16,” the compound annual global growth rate for the five year period will be 13.7 percent. Much of the revenue growth appears tied to a recognition of how important it is to reach consumers outside the home where they make purchases. “While TV remains the 800-pound gorilla of ad-based media due to its reach, scarcity and measurement, DPNs (digital place-based networks) offer brands opportunities to extend their reach by engaging target consumers with contextually relevant content in venues outside the home,” said PQ Media CEO Patrick Quinn.

Digital signage networks were one of the fastest-growing ad-based media in the United States last year. While PQ Media acknowledged a deceleration in the rate of growth in the second half of 2011 due to cyclical economic events, it found digital place-based networks experienced a revenue increase of 10.7 percent from 2006 to 2011.

According to PQ Media, digital place-based networks are likely to benefit indirectly from the Summer Olympics in London and the U.S. political campaign this fall. Both traditionally inject significant revenue into local television stations as well as cable and broadcast networks. This time around, however, PQ Media foresees a scarcity of TV inventory. As a result, major brands squeezed off television could be forced to consider other video platforms, such as digital place-based networks, said Quinn.

The latest revenue tally from PQ Media is another in a growing string of positive developments over the past couple of years for the digital signage industry. Together, they wins demonstrate that digital placed-based media is a viable and being taken seriously by companies with products to sell and the advertising agencies they hire.

The growing availability of audience metrics for digital place-based media is adding a sense of legitimacy about this new medium for those who control where ad dollars get spent. The PQ Media ad revenue numbers, therefore, shouldn’t be too surprising.

Going forward, the next big test for this medium will likely be whether or not those responsible for buying ads will reallocate dollars from television to digital place-based media.

With the possibility of too few available commercial slots on TV in the second half of the year, there might be a hint as to whether digital place-based media can begin taking on the “800-pound gorilla” and winning.

Article Source: http://www.articlesbase.com/advertising-articles/digital-signage-advertising-hits-its-stride-5986204.html

About the Author

David Little is a charter member of the Digital Screenmedia Association with 20 years of experience helping professionals use technology to effectively communicate. For further digital signage insight from Keywest Technology, visit our website for many helpful tips and examples. For more in-depth research from Keywest Technology, download our free digital signage white papers and case studies.

Author: Tim Hawthorne

Direct response is all about getting consumers to take action. Pick up the phone, visit a website, respond to an ad on a mobile phone — these are all responses that direct marketers focus on as they develop campaigns. It just makes sense that quick response (QR) codes would have a place in a DR marketer’s toolkit.

First developed in Japan in 1994, these high-density, two-dimensional graphic images are basically just barcodes comprised of digital squares instead of bars. The composite of these ‘squares,’ often looking like crossword puzzles on steroids, come together to create codes, which, in turn, house the data that are scanned by mobile devices. The devices quickly scan and digest the code’s information block, translating it into hyperlinks or text information.

QR codes are being used across a wide variety of advertising mediums — from magazine ads to television to billboards. They allow for easy tracking of offline marketing efforts, provide a new channel for direct sales, and help stretch advertising dollars. Using QR codes, for example, marketers can cultivate a bigger pool of VIP customers (who take the time to scan the codes into their phones) and educate consumers in ways that billboards or magazine ads or 30-second TV spots cannot, while increasing brand awareness.

QR codes are also good at getting consumers involved in key issues. To gain public support for the restoration of the Gulf of Mexico in the aftermath of the 2010 oil spill, for example, the Women of the Storm club in New Orleans launched a ‘Be the One’ campaign, based on QR codes that sent consumers to a mobile website where they could watch a video and sign a petition in support of Gulf restoration.

Retailers have also caught onto the value of QR codes. Macy’s has integrated the codes into its holiday advertising campaign and its spring fashion promotion. The ‘Macy’s Backstage Pass’ campaign delivers consumer-oriented video content (including fashion advice, tips, trends and inspirations) according to Marketing Daily. Customers who scan the QR codes gain access to 30-second films showcasing Macy’s celebrity designer partners.

The list of QR code users goes on: Best Buy uses them in its offline ads and in-store displays (once scanned, the codes send consumers to the retailer’s mobile product pages), while clothing retailer Lacoste offers a discount to customers who scan its QR codes, play an online arcade game, and then register after playing.

Simple and affordable to set up and administer, the QR code’s low barrier to entry makes these mechanisms attractive across a wide swath of advertisers. To ensure that your own campaign yields the best results, follow these three tips:

1. Define your goals first. Do you want to get more people to your firm’s website? Provide an instructional video? Give certain customers an inside, VIP look at new offerings? Collect registration information? Whittle it down to one or two specific goals and your odds for success will rise exponentially.

2. Focus on the call to action. Much like you would do with a DRTV campaign, develop a well-defined call to action (CTA) to support the goals you’ve identified. That CTA will reside next to the code itself and should be short and to the point. For example: ‘Scan this code to see our newest attraction,’ or ‘Scan this code for a special discount.’

3. Create a compelling landing page. The mobile landing page that consumers see when they scan the QR code should relate directly to the first two steps. Create a dedicated site that only QR code users can access and make sure the site functions well on all mobile handsets.

When assessing the campaign’s success, focus on the length of engagement time generated by the QR code. If consumers are spending several minutes (or more) on the page you’ve directed them to, you have a successful campaign on your hands. If not, it’s time to revisit your campaign, check your code’s scanability (an issue caused by the many different scanning apps and phones currently in use), re-craft your CTA, and try again.

Article Source: http://www.articlesbase.com/branding-articles/deciphering-the-qr-code-5941089.html

About the Author

Author of over 200 published articles, Tim Hawthorne is Founder, Chairman and CEO of Hawthorne Direct, a full service DRTV and New Media ad agency founded in 1986. Since then, Hawthorne has produced or managed over 800 Direct Response TV campaigns for clients such as Apple, Braun, Nikon,Time-Life, Nissan, Oreck, Bose, and Feed the Children, Tim is a co-founder of the Electronic Retailing Association, has delivered over 100 speeches worldwide and is the author of the definitive DRTV book The Complete Guide to Infomercial Marketing. A cum laude graduate of Harvard, Tim was honored with the prestigious ‘Lifetime Achievement Award’ by the Electronic Retailing Association (ERA) in 2006.

Author: Carol Gracias

The modes of communication and the methods of incorporating the business have gone radical changes with the passage of time. Being a professional, your credible attitude ensures the continuing success of a business house and as well to maintain your customers and clients loyalty. Apart of providing better products and services, maintaining a friendly relationship with the clients becomes so necessary today. You can easily maintain a booming relationship with your clients using a compliment slip. This indispensable element of communication has become the first choice of any businesses which are keen in making perfect communication and strong relationship with their clients.

Compliment slip printing is done on paper that comes with similar information to that of any letterhead or visiting card etc such as name of the contact person, address and salutation etc. It needs to put some space for few lines similarly like hand written message. The compliment slips are used to express a variety of expression making your message very much personalized so that the receiver easily can feel the sense including in it.

Having a complete knowledge of the purpose of compliment slips is necessary in taking correct decision for its printing. You need to check the quality of the paper, color, fonts and backgrounds etc that you are going to use in your compliment slip. And even when writing the personal note words must be selected in accordance with the purpose, so it does not make the recipient feel confused. The size of the slips can vary as per the requirement of user. They are as small as a visitor card, or it can be a large sheet depending on requirement. These slips can also be used as ‘thank you note’ or can be used as an ‘acknowledgment’ or can be used to show ‘appreciation’. A well designed compliment slip remains for long time in the memory of the receiver. Therefore, it becomes essential to be printed in an artistic manner to serve their purpose and express all emotions.

Benefits of Compliments Slips:

•    The compliment slips are the best way to express your gratitude, apologize for some sorts of mistake or to say a warm ‘Thank You’ to your clients or business associates.

•    Compliment slip printing is the prerequisite for all those businesses who harvest a desire to ensure perfect communication and relation with their prospective customers.

•    Take the benefits of the printing companies that offer free compliment slip printing facilities to attract their target customers. These printing companies are confident of their superior services and innovative ideas.

•    A compliment slip contains your business logo, personal message and address to allow people to connect with your business with ease.

Article Source: http://www.articlesbase.com/printing-articles/compliments-slips-a-success-business-tool-5721910.html

About the Author

Carol is an expert article author, sharing the information about compliment slips and online printing through article, news, press release and blogs. For more information on print product and online printing visit our website.

Social Media Fatigue: the Challenge for Brands
Author:
Position2

With so much going on in social media these days, it is natural for both marketers as well as users to feel overwhelmed by the need to keep up. Social media is dynamic; while many companies are considering Google , others are juggling between blogs, tweets and posts. It is not just about what social media platforms to use. For most brands, the bigger challenge is keeping content fresh and coming up with new ways to keep consumers engaged. The increasing pressure to be on top of everything and to keep ahead of the competition can sometimes lead to social media fatigue. From the consumer’s point of view, reading the same content on Facebook, blogs and other channels will only give them a reason to check out your competitor’s webpage. Gartner’s recent study on social media fatigue shows that:

  • One in four young people is ‘bored’ with social networking sites such as Facebook and Twitter.
  • 31of the respondents between the ages of 18 and 24 said the fun of social media is wearing off.
  • The study also indicates that social media exhaustion is something that was most commonly associated with the early adopters. For online marketers, this signals the need to keep branded content fresh and capture people’s attention instantly.

Average Corporate Owned Social Accounts

The proliferation of social media platforms can be exhausting for marketers. Yet, many brands believe that the more social media accounts they have, the more web-savvy they are. According to research by the Altimeter group, large corporations averaged a surprising number of social media accounts (178). So much choice and not as much content; what is the best approach? Do you focus or diversify? Do you jump onto every new social media channel that is launched? In our opinion, preventing social media overload is all about finding answers to the too much vs. too little dilemma. Here are some easy-to-follow suggestions:


  • Define Precise Goals

    The key to staying fresh and avoiding a burn out is finding out exactly what you wish to achieve from your social media efforts. Defining precise social media marketing goals is the first step towards understanding what works best for your brand.

      • Creating a Social Media Footprint: For brands that are relatively new to social media, gaining visibility and establishing a solid online presence is imperative. If these are your objectives, then we recommend focusing on the big three (Facebook, Twitter and LinkedIn) before considering the other options available. This will prevent your brand from getting lost in the social media blur and keep you from getting exhausted in the initial stages.

    L\

    • Knowing your Audience: If you have a target audience in mind, then the right approach will be to focus only on those channels where your prospective customers are most likely to be present. For instance, cosmetics brand L’Oreal launched its recent digital campaign on Facebook after research showed that women, who are the biggest consumers of their products, were highly active on the networking site. Posting the same content all over the social space, hoping it reaches your target market can be exhausting and time-consuming.
    • Improving Customer Satisfaction Rates: Our advice to brands looking to improve their customer satisfaction rates is ‘less focus on fancy campaigns and more focus on helping customers.‘ Although a well-thought out, creative campaign is sure to attract new customers, it may not exactly be what existing customers are looking for. @dellcares Twitter Account
      Instead of launching one campaign after another, while simultaneously trying to keep up with the flood of queries from customers, it would be wiser to work towards being a customer-centric brand. Offer advice, demonstrate how you can be of service, and show your customers that you care. Satisfied customers mean your brand can now breathe easy, plan ahead and eventually launch those great campaigns. Dell, which lists customer-service as one of its top priorities, has an exclusive team that focuses on helping customers via the @DellCares twitter account.

    Defining precise goals will give you a great sense of direction, helping you plan ahead. The ‘let’s get on board and decide as we go along’ approach sounds tempting; however, like everything new, the novelty of social media can wear off, leaving all those fans and followers wondering about the unexpected dip in activity. Our advice? Fight social media fatigue by getting a S.M.A.R.T (Specific, Measurable, Achievable, Realistic and Timed) plan.

  • The Balancing Act
    As an online marketer, information overload can be overwhelming not only for you, but also for your customers. There is a fine line that divides too much content from too little; this can either convert customers to brand advocates, or will drive them to completely stop following your brand. Although achieving the right balance can be challenging, it is nevertheless, vital for long term success.

      • The Importance of Give & Take: Many companies use social media as a platform to talk about or promote corporate activity. Yes, it’s true that social media is a place for this kind of a thing, but not all the time. Uploading or posting promotional material incessantly will give your audience a case of editorial fatigue, giving them the impression that you are too self-absorbed. Welcome those who respond to your marketing messages, engage with them and listen to what they have to say. Keeping the ‘social’ in social media is all about having a balanced brand-customer relationship.
      • To Tweet or not to Tweet: The plethora of networking channels out there can sometimes be confusing for marketers, who do not know if they should tweet, blog or constantly update their Facebook page. The pressure to be present everywhere or be left behind has seen many brands experiment with various channels. After a while, this can be overwhelming and tiresome. Here’s what we think: a) If you tweet more than 25 times a day, then it would be best to blog b) Try Groupon or Livingsocial instead of Twitter if ‘deal-of-the-day’ is your thing c) Not much to say? Then you should just tweet. As quoted by the Global Director of Digital and Social Media for PepsiCo, Bonin Boug, ‘Do only as much as your resources will allow. If you don’t have the means to have a person on Twitter 24/7, then don’t do it that way….Have [something like] Follow Fridays were you spend two hours talking to the community if that’s all you have to work with. There really are no set rules.

    Old Spice Ad

    • Integrate Social Media with Traditional Marketing: For brands that prefer social media in small doses, integrating social media marketing with traditional advertising campaigns is a good way to get the best of both worlds. Many companies believe that a well-balanced mix of social and traditional media can avoid a marketing burnout. One of the companies to have successfully experimented with this approach is P&G. While continuing to advertise on TV, the personal care brand has also managed to create several memorable social media campaigns.
  • Running Out of Ideas? Listen to Your Audience

    One of the most common indicators of fatigue creeping into your social media activity is when you don’t know what to do next. Marketers who are highly active on social media are on the constant search for fresh ideas and content in order to keep people interested in their brand. In a world where users are easily turned off by information that is dated and dull, this can be quite a challenge. To stand out in a highly competitive environment, brands need to create content that takes into account the real world environment and the day-to-day events that influence people. This is where social media monitoring tools prove to be highly useful. Here’s why we think media monitoring tools like Brand Monitor should be a ‘must have’ in every digital marketer’s tool kit:

      • It Pays to Listen: Refreshing content regularly is necessary for brands looking to keep people interested in their social media pages. However, delegating this responsibility solely to the marketing or creative department may not always be the best approach. The answer? Listen to your customers for content ideas. Media monitoring will help you sift through the conversations, pick out the most important ones and help sow the seed for some great content.

    Brand Monitor Volume Graph

    • Creating a Campaign? Look Out for the Trends: Measuring the impact of an online campaign is one of the most important reasons why brands use social media monitoring tools. How about using the same monitoring tools to help generate ideas for a new campaign? Using these tools will not just save time and effort, but also identify the current trends. Brands can then design marketing messages accordingly and create a unique brand or company angle. According to Harvard Business Review Analytics Services Report, 55effective users are using social media to monitor trends or look for new product ideas. Here’s what we suggest; monitor the buzz pertaining to trend, topic, or specific keywords before creating a campaign. You are less likely to burn out while learning new things that interest your consumers.
    • Testing the Waters: The best way to check if an idea is likely to work is by asking questions. Post that blog, ask your readers what they think, seek opinions, even opposing point of views. While some audiences jump into conversations willingly, others need to be prodded and asked for ideas and suggestions. This is a smart way to test the waters. Monitoring conversations, analyzing the sentiment associated with the topic of discussion etc, will help you alter your marketing messages and content accordingly, saving time as well as effort.

    My Starbucks Idea
    The Starbucks formula for social media success is quite simple; monitor the trends and communicate with customers for new ideas. The caffeine-giant, through its social media pages, asks fans for suggestions, encourages discussions and requests for ideas on anything related to the company. Prior to launching a campaign for a new or an existing product, Starbucks picks out the most relevant conversations (mostly by listening to what the influencers are saying) and ideas, making users feel that they have some role in the decision making process of the company. By doing this, the company not only generates new ideas and fresh content at regular intervals, but also keeps social media fatigue at bay.

  • Smart Solutions

    You have done your homework, equipped yourself with the required social media tools and have a great brand-customer relationship; yet, your efforts to go ‘social’ are running out of steam. What you need are a few simple, yet smart-solutions to make certain you don’t run around in social media circles.

      • Automate Some of Your Posts: For marketers with profiles on multiple networking sites, updating them all the time for routine ‘broadcast’ messages can be a tiresome task. This is true, especially, in case of smaller brands that do not have the necessary resources to refresh their social media content frequently. Automating the posting of some content is a smart way of saving time and energy, at the same time keeping content up-to-date.

    Facebook, Twitter Accounts Link

    • Linking Accounts: Linking key social media accounts saves time for marketers who want to post a common message across profiles without having to log in and out several times. For instance, tying your Facebook and LinkedIn accounts with Twitter, means every time you update something on Twitter it will appear on all three accounts.
    • Appoint a Dedicated Social Media Team: A large number of companies have their marketing or PR staff also overseeing their social media activities. This works fine for small to mid-size companies that have limited resources. However, for brands that consider social media an integral part of their marketing strategy, it is important to have a dedicated social media team to manage posts, tweet on behalf of the company and monitor the buzz surrounding the brand. This will not only reduce fatigue, but will also ensure the core marketing team has the time to focus on their content creation and campaign management tasks.

Conclusion:

Marketers have moved beyond seeing social media as a fad and have started to include it as a crucial part of their overall marketing strategy. While this certainly has its benefits, it also means the possibility of getting caught in the social media vortex is high. After the initial excitement to post, blog, tweet or 1 wears off, brands are confronted with the question of ‘what next?’ Also, the fact that social media never stops means companies are increasingly pressurized to keep up. Our research shows that online marketers with an organized approach to social media have been more successful at beating the exhaustion that eventually follows.

Instead of the ‘do-it-yourself’ approach, brands are now looking at customers for inspiration by monitoring for trends and listening to conversations. It is also important to keep in mind that social media fatigue is not something that is restricted to marketers. With so much content and so many platforms to choose from, consumers are also susceptible to a burnout. Though it is not always possible to hold their attention all the time, innovating and diversifying can ensure that people are interested in your webpage. Easy-to-understand, fresh content has proven to be effective in preventing digital fatigue for both brands as well as consumers.

That said, for brands that are plugged in 24/7, instances of fatigue can occur occasionally. Take a deep breath…you don’t need to be a social media maven to avoid an overload; preventing a burnout is all about achieving that perfect balance, knowing what works for you and applying smart solutions.

Article Source: http://www.articlesbase.com/social-marketing-articles/managing-social-media-burnout-5212743.html

Online marketing involves embracing various strategies that can bring about brand awareness and customer loyalty. The Internet offers numerous opportunities to share product information. However, it is important to create a plan based on research to ensure ad campaigns are suited for your demographic market.

To achieve success with online marketing requires exploration of all available strategies and how they can enhance your business. While it is best to incorporate a diverse mix of advertising mediums, not all are practical when first starting a business.

After research is complete, the next step involves developing a written marketing plan. Considerations should include the wants and needs of the target market and the type of ads they respond to.

One virtually untapped advertising method is mobile marketing. Millions of consumers utilize their cell phone to access the Internet, text, chat, and respond to email. At present, approximately 20-percent of the 5 billion cell phone subscribers use their phone as a computer. Companies that want to take their business to a new level should consider learning the fundamentals of mobile marketing.

It is crucial to investigate Federal Trade Commission (FTC) guidelines before engaging in mobile marketing. Companies must avoid making false claims or sending ads to individuals who have not opted-in to a mailing list. Non-compliance with FTC regulations can lead to expensive fines and legal expenses and may result in loss of business.

Podcast marketing is a powerful online marketing tool that can be used in multiple ways. Audio podcasts are a great way to share product information and company insights. They can be used to broadcast a sponsored Internet radio show or to present interviews with industry experts.

Podcasts are an affordable way to build brand awareness by providing entertaining or educational information. The secret to success is publishing new podcasts on a regular basis. Doing so can help companies develop a dedicated group of listeners who will share podcasts with others.

Another exceptional Internet marketing tool is online videos. The secret to success with this strategy is determining viewing habits of the demographic market. As mentioned earlier, many consumers view videos via handheld devices. Companies need to consider the size and duration to minimize bandwidth use while providing attention-grabbing marketing messages.

Lastly, article marketing is an influential online marketing tool. This advertising medium can be used to build a reputation as an industry-expert. Many business owners neglect article marketing because it is a practice that requires a fulltime writer. It can be advantageous to hire freelance writers experienced in SEO and LSI techniques.

It can be challenging to stay abreast of all available online marketing strategies. Business owners often find it beneficial to work with an online media marketing consultant. These professionals can decrease the amount of time required to implement ad campaigns and reduce associated costs. They can also help owners determine which techniques are best suited for their business model.

Article Source:
http://www.articlesbase.com/internet-marketing-articles/are-you-using-these-powerful-online-marketing-techniques-4397431.html

About the Author
Online Marketing DNA provides customized
online marketing packages. Whether just starting out or an established business, we offer something for everyone. Learn how to launch your business to the next level at www.OnlineMarketingDNA.com.

Author: Paul Ashby

Sin No. 1

And in many ways this is the biggest sin of them all!
The total lack of genuine accountability and effectiveness. More and more evidence is emerging that there is ample justification for questioning a major advertising pretension that it does, indeed, work at all!

The repetitious cry and certain belief that “creativity” is the answer to all marketing problems – it isn’t and frankly never really has been.

It’s a given that all human knowledge is provisional but it is also incremental, the sum of what we know to day is far greater than thirty years ago – with, possibly, the sole exception of marketing/advertising. Nothing new has been added to the armory of advertising…no debate is taking place as to where to go next! Perhaps that is because there is no place else to go!

However to day it is still an article of faith among advertising people that advertising will not change because ‘it works’!

Facing the painful truth is the first essential step in devising a sensible strategy for the perpetuation of advertising. And the painful truth is “Advertising no longer works”!

Sin No 2.

Is it because that, for financial reasons, you do not want to address the problem of clutter…because it is a huge and growing problem which contributes to the declining effectiveness of all advertising.
The poor old customer, or in advertising speak, Consumer, does not want to take delivery of even more messages, after all they do not appear to be taking much notice of the messages that exist already!
The advertising world has dehumanized and depersonalized the process of communication and very little evidence of consideration of the consumer exists.

Sin No.3

You just don’t listen, whenever some well meaning person dares to question the “Advertising Works” article of faith, down comes a torrent of abuse, and the fact is it can only be a torrent of abuse because you do not have a solid fact to support your spurious claims. Listen to your Clients:
As one large Client recently explained: ‘In to day’s marketing landscape, building a brand is about a whole lot more than advertising. An advertising agency alone cannot deliver everything we need – even though agencies may claim to deliver this, it’s a myth’.
Or even listen to people closer to home:
Derek Morris, Chairman and chief executive of ZenithOptimedia attended ‘Media 360 Conference’ in Wales. In a long letter in MediaWeek, he said, among other things, ‘But what are the lessons to bring home from South Wales? What should we actually do? And there, in the final session, reality caught up when the Client told us to ‘Change before you are dead’.

Sin No.4

If you don’t want to listen then for Heavens sake forget the glorious past.
Your current model of advertising was developed in the Sixties when product choice was much more limited and people were easier to stereotype into categories like income, sex and class. It was much easier for advertisers to target people and bombard them with sales messages.

Today’s marketplace is different and all the old certainties are gone. To be effective in your communications it is sound advice to start with the premise that you know nothing about the people that you believe your product is aimed at.

You all have become too parochial, too introspective, too convinced by your on hyperbole.

Sin No.5

Stop this insane rush onto Web 2.0 it is not a medium intended for mass advertising, and, as has been recently established, “Users became more or less desensitized to the Advertising”

That was recently said of advertising on social networking sites.

Clients are experiencing fast diminishing returns on their social networking ad investments.

Clients are expressing disillusionment.

Web marketers, ranging from Google at the apex of the ad triangle to the mass of small companies are showering social-networking sites with ad dollars without getting their hoped-for returns.

The question is not ‘Has the advertising model broken’? The question now is ‘What are we going to replace it with’?

The complacency of the IPA is overwhelming, they appear not to be doing anything to answer the increasingly strident complaints.

Complaints such as, clutter, and here the irony is that advertising agencies appear to think that placing more advertisements is the way to solve clutter!

Complaints such as lack of accountability, to day, and after fifty years of extensive advertising, there are no reliable figures available on audience measurements.

And most certainly there are no effective studies as to the effectiveness of advertising…on sales…. As a return on ROI…and much more.

To day it is more important that a close investigation as to the suitability of advertising on Web 2.0 be undertaken instead of rushing onto the Net and ignoring all the signs. These are that it is a highly unsuitable medium for advertising.

After all it is ‘The Wild West’ where anything goes!

Sin No.6

Your inability to move very rapidly into the post-advertising mindset is caused by you being unable to recognize Sins 1 through 5 above.

Astonishingly, a sizable percentage of marketers and marketing-service leaders seem mired in the advertising mind-set.

The Cannes Lions Festival still celebrates ads-a position, one suspects, roughly equivalent to the Cannes Film Festival honoring silents. The One Show held two concurrent programmes this year-one for conventional ads, another for on line. (One wonders who in this mix felt like a second-class citizen).

In a transparent world, the power of an “ad campaign” to change minds is strictly limited, and getting more so every day. It’s way past time for the industry’s leaders to get naked and reinvent advertising…it they can!

Sin No.7
Your complete and utter lack of understanding of the word “communication” together with a lack of appreciation as to what can, and does, stifle effective communication.

All advertising is a form of learning whereby the advertiser is asking people to change their behavior after learning the benefits of the products or services on offer. However, we all tend to filter out information, which we do not want to hear. This clearly alters the effectiveness of conventional advertising in quite a dramatic way.

The final purchase decision is invariably a compromise and this leads to a certain amount of anxiety; the worry that perhaps the decision was not the best or the right one. In order to minimise this anxiety the purchaser seeks to reinforce their choice and begins to take more notice of their chosen product’s marketing communications.

Due to a lack of understanding of the communication process we have created a media society during the past 40 or 50 years, where the whole process has been de-humanized.

There is now an extraordinary reduction in interaction because conventional advertising and marketing have become a one-way practice whereby information is disseminated in a passive form.

So what are you going to do about this?

Article Source: http://www.articlesbase.com/marketing-articles/the-seven-deadly-sins-of-advertising-333101.html

About the Author

Having invested over $10 million in independent research, Paul Ashby is ideally suited to present the case for the widespread use of interactive marketing communication. The research investment has proved conclusively that one exposure to an interactive ‘event’ is far more effective in all key measurements, than traditional advertising. Paul made this investment because his company, Effective. Accountable. Communication is predicated on being totally accountable to its Clients.
Discover more on http://interactivetelevisionorinteractivetv.blogspot.com

On this week’s segment our President/CEO speaks about the role of opt-in email marketing along side of Social Media. 

FriedonBusiness-09-01-2011

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