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Posts Tagged ‘PPC Management’

Today Social media is the new shinning thing in the eyes of internet marketers. All the global brands have started integrating social networking into their advertising and marketing campaigns now. Social media certainly emerged as a big tool in the Search Engine Web Marketing genre. As majority of the eye balls are confined to social networking sites like Facebook, twitter, Google Plus, Pinterest and LinkedIn all the time of day, mass media can be targeted through this medium. Hence, all the internet marketers are slowly moving to social media to reach their customers.

You certainly might have read many times about how social media can fuel up the SEO efforts and even vice versa, but how does PPC Advertising fit into the same equation? The answer to this question can be an Ad Words remarketing. Remarketing is a feature that various social media sites offer today that will help you to reach the people who have previously visited your site. This comes very much useful for you to connect with the potential customers who were once interested in your product or service again and again. Through this method you can show the relevant ads to them whenever they search for anything on the search engine. Also, you can forecast a tailored a tailored message or offer that will encourage them to return to your site and complete a purchase.

Talking in general, Social media offers the same benefits to PPC Advertising as it does to SEO. As you know that social is the world\’s largest group today where maximum people spend their time. You can find increased numbers of customers, partners, peers and even competitors on the platform. You can easily reach them in one go and communicate your message to them. You can also simultaneously look for what the market is trending, what people are looking for, what they are talking about your brand, and much more from these networks. It can be considered as a one stop shop for meeting all your Search Engine Web Marketing needs.

But this is not just all that social media offers to PPC. In the world of paid search, everything starts with keywords. Keywords are the word phrases or queries that the users look for in the search engines. In the PPC advertising campaign, identifying the ideal target keywords play a big role. Keyword selection here can make or break a campaign. And here is exactly where social media helps PPC. Social media networks offer insights into keyword selection for the advertisers. Using trending social tools like Google Trends and Tag clouds, the PPC advertisers can quickly determine which terms are trending in popularity and among the people and hence can bid on them to get greater response.

Similarly, social media can also be utilized to incorporate special offers and discounts into PPC text ads and landing pages, for alluring the customers to click on the ads and to further turn into sale. For this social media can act as a perfect platform as people with all interests and taste can be found there. It will become convenient for the Search Engine Web Marketers to engage with crowds in just a single effort. Also, the existing conversations on social media will provide you with the needed insights, which will show the success and failure of your ad on the spot.

Overall, we can conclude that social media offers a wide range of benefits to the Search Engine Web Marketing genre. This medium can be used to identify the right play of keywords, for promotions and offers that are very much essential for the success of PPC Advertising campaign.

Article Source: http://www.articlesbase.com/ppc-advertising-articles/social-media-can-fuel-up-the-ppc-campaign-6665092.html

About the Author

Seed Corn Advertising is an online Advertising Network based in Los Angeles. Learn more about SeedCornPPC by visiting us at PPC Advertising

Author:
Mark Dale

A measly sounding improvement in this conversion rate could easily mean a improvement in your overall profitability.

Nothing to be sneezed at!!

Many online marketers are satisfied with 2-3% conversion rates.

But why settle for the mere average when there are marketers out there with proven 10 20& 30(or more!) conversion rates?

(If you don’t believe these conversion rates are possible, email Nettclicks for a real case study which will show you that this is easily attainable within a short time frame)

There are many important elements on you landing page that can help you boost conversion rates almost immediately. These are:

1. Headline – a powerful headline on your landing page will commit visitors to read on. Grab their attention, make them curious, appeal to their immediate needs & tell them so explicitly in numbers if you can. And don’t be afraid to use long headlines and sub-headlines if they help to get the point across.

Does headline a) or b) below grabs your attention? And why?

a) The Best Accounting Software in the World: Available With Acclaimed Support when You Buy From the Industry Trusted ABC Co.

b) Work Dilemma: Do You Go Home Early or a Have Longer Lunch?

XYZ guarantees to save you at least 41 mins per day in your book-keeping duties…and it’s totally up to you on how you spend all that extra time!

Once you think you have a good powerful headline, you must test it and improve on it! (If you don’t know how to do this, contact Nettclicks for free advise)

2. Scarcity – make your offer(s) urgent and/or scarce. Putting a time or quantity limit so that it propels the visitors to commit to an action. If there is no urgency to commit to anything, they are likely to leave and never come back (or find a better offer that compels them to act!)

3. Use Multimedia – your landing page can stand out through the use of video or audio media. It adds extra sensory elements to the decision process, especially if what you offer on audio/video can capture their imagination or teach them something useful.

It can also help with verifying authenticity when they hear a reassuring voice or an honest face explaining an offer or process to them.

(Nettclicks can show you how to implant a relevant YouTube video on to your landing page to help with your sales conversion – without violating copyright laws – reply email to find out how)

4. You, Not We – cut out uses of WE, meaning you should cut down on any excessive self promotion.

Visitors are essentially selfish – so get to their point of  ‘what’s in it for me?’

Use YOU regularly instead of WE and use language/graphics that appeal to the visitor in the first person so there is better connection on the landing page.

5. Testimonials work – good testimonials add a sense of reliability and ‘social proof’ factor to your offer. Refer to good reviews, post genuine testimonials and use them liberally to show that your products and services have been well received by other like minded people/organizations.

6. Bullet proof – research has shown that many visitors scan through landing pages quickly – so whatever your landing page is (long or short) there should be concise bullet points somewhere to summarize the benefits and features. Bullet points are eye-candy for the time-poor and attention-poor visitors online – they will get it quickly if you can get the message across concisely.

7. Be secure – information privacy and payment securely at big factors in online transactions. Make sure your landing page has the right graphics and concise language to appease security/privacy conscious visitors (if you would like some examples of good graphics/page layout to help with offering visitors that better sense of online security, reply to Nettclicks for more details)

8. Guarantee it – Bunnings has a no-questions-asked return guarantee on all their products. That offers trust and comfort.

So should you!

Your landing page should always offer your products and services with a guarantee – research shows that without it, you have no hope of converting traffic. And if you guarantee it, deliver on that guarantee. Nothing worse than being lampooned on social media if you don’t deliver on promises!!

9. Clear CTA – you should continually check that your landing page has a concise Call to Action for your visitors. If you want them to buy – show them clearly where to click to buy. If you want them to opt in for a free email report – show them clearly (and regularly) on how to opt in.

(If you are not sure whether your landing page has a clear and concise CTA, contact Nettclicks for an obligation free opinion)

By following these 9 pointers for a better converting land page, you too can get your landing page conversion rates to 10o% & beyond!

As usual, should you have any questions or need a clarification on any of the tips discussed on this email, please don’t hesitate to call or email Nettclicks.

Good luck in your traffic conversion!

Article Source: http://www.articlesbase.com/ppc-advertising-articles/9-landing-page-fixes-to-improve-conversions-5944575.html

About the Author

As usual, should you have any questions or need a clarification on any of the tips discussed on this email, please don’t hesitate to call or email Nettclicks.

Good luck in your traffic conversion!

Online marketing involves embracing various strategies that can bring about brand awareness and customer loyalty. The Internet offers numerous opportunities to share product information. However, it is important to create a plan based on research to ensure ad campaigns are suited for your demographic market.

To achieve success with online marketing requires exploration of all available strategies and how they can enhance your business. While it is best to incorporate a diverse mix of advertising mediums, not all are practical when first starting a business.

After research is complete, the next step involves developing a written marketing plan. Considerations should include the wants and needs of the target market and the type of ads they respond to.

One virtually untapped advertising method is mobile marketing. Millions of consumers utilize their cell phone to access the Internet, text, chat, and respond to email. At present, approximately 20-percent of the 5 billion cell phone subscribers use their phone as a computer. Companies that want to take their business to a new level should consider learning the fundamentals of mobile marketing.

It is crucial to investigate Federal Trade Commission (FTC) guidelines before engaging in mobile marketing. Companies must avoid making false claims or sending ads to individuals who have not opted-in to a mailing list. Non-compliance with FTC regulations can lead to expensive fines and legal expenses and may result in loss of business.

Podcast marketing is a powerful online marketing tool that can be used in multiple ways. Audio podcasts are a great way to share product information and company insights. They can be used to broadcast a sponsored Internet radio show or to present interviews with industry experts.

Podcasts are an affordable way to build brand awareness by providing entertaining or educational information. The secret to success is publishing new podcasts on a regular basis. Doing so can help companies develop a dedicated group of listeners who will share podcasts with others.

Another exceptional Internet marketing tool is online videos. The secret to success with this strategy is determining viewing habits of the demographic market. As mentioned earlier, many consumers view videos via handheld devices. Companies need to consider the size and duration to minimize bandwidth use while providing attention-grabbing marketing messages.

Lastly, article marketing is an influential online marketing tool. This advertising medium can be used to build a reputation as an industry-expert. Many business owners neglect article marketing because it is a practice that requires a fulltime writer. It can be advantageous to hire freelance writers experienced in SEO and LSI techniques.

It can be challenging to stay abreast of all available online marketing strategies. Business owners often find it beneficial to work with an online media marketing consultant. These professionals can decrease the amount of time required to implement ad campaigns and reduce associated costs. They can also help owners determine which techniques are best suited for their business model.

Article Source:
http://www.articlesbase.com/internet-marketing-articles/are-you-using-these-powerful-online-marketing-techniques-4397431.html

About the Author
Online Marketing DNA provides customized
online marketing packages. Whether just starting out or an established business, we offer something for everyone. Learn how to launch your business to the next level at www.OnlineMarketingDNA.com.

Author: John Hammond

Is Facebook Advertising Different from Advertising on Google’s PPC Platform?

Yes it is..

And at this point in time many advertisers are getting it wrong.

Get it right and not only will you get cheaper clicks but also an avalanche of targeted traffic to your business and website.

Recently Google stated that the only company they fear in their internet domination is Facebook.

Why?

Because Facebook is now bigger than Google with over 500,000,000 registered users, that’s right there are more people registered on Facebook than there are men, women and children in the USA. Imagine the potential of this market place to advertisers?

Before we even consider this it is worth analysing the development of Facebook and their data collection techniques. What I find intriguing about Facebook is the data that is compiled on each individual is given over freely by that individual and in great detail too.

When people register on Facebook they are happy to list their main interests, the TV programmes and movies they love and the books they read, the activities they enjoy and even what religion they are associated with. All this data and information means that the advertiser is able to laser target their marketing campaigns.

Let me give you an example, lets say someone has listed Star Trek as their favourite programme, I would assume there are many ‘Trekies’ the world over registered on Facebook or even a Facebook group or a Fan Page that is dedicated to the Final Frontier itself! Ok?

Let’s say I am a promoter of Star Trek Conferences, what I can now do is place an advert up on Facebook and advertise to all of the people who have listed Star Trek as one of their favourite programmes. (I will go into this in more detail later on) but you get the idea?

What this means to Google is that there is now a rival platform where advertisers can spend their money and at this point in time get cheaper clicks. The price of Facebook Advertising is one twentieth the cost of advertising on Google at the time of compiling this article.

However there is a major difference in the type of paid advertising you should execute on both platforms. Google as we know and love it has the two advertising opportunities of Google Ad words and Ad sense..

Ad words is where we can bid on some keywords and put up our own advertising either in the top 3 positions or on the right hand side of the page when someone enters a Google search, Ad sense is where we can incorporate our advert into Googles Content Display Network. Now the key to remember here is that this advertising is search based, we are trying to identify keywords that people are searching under within the Google so that we can have our ad appear in front of them.

With Facebook we have much more detailed data on an individual and in fact on many individuals, but there is not a complex search system on Facebook. What Facebook will do is place your ad in front of people relating to the interests, activities, TV programmes and movies that they have detailed in their personal profiles. So the Keywords to search under within Facebook are the detailed words within the personal profiles of people who have registered on Facebook.

Facebook advertising allows the advertiser more characters within their advert and also and more importantly a picture that can be displayed with the advert. This is where Facebooks advertising differs to Google.

Even though Facebook advertising can be executed with keywords which are peoples interests or activities that they have already told us they are interested in and we can utilise, the picture we place with the ad turns Facebook into ‘Display Advertising’ rather than Google’s ‘Search Advertising’. So the choice of picture and the impact that picture has on the viewer is of paramount importance.

So let’s go back to our Star Trek Conference example.. what picture do you think would immediately say ‘Star Trek?’ For me it would be a head and shoulders picture Mr. Spock making his Vulcan greeting sign.. you know the one where he splits the fingers of his hand. This would almost instantly grab the attention of a Trekkie.. pair that with a headline of ‘Wanna Meet Mr.Spock? I know I could be onto a winner!

So think about the niche you are in what picture depicts that niche and what image might you use to stand out from the norm to get noticed within that niche? Start to look at ads that are running on Facebook and look for images that stand out for you to give you some ideas.

What we must take further into consideration now is that Google has proclaimed that in the future they will really only be interested in big corporate clients who have over $100,000 a month to spend on their PPC search advertising, the knock on effect for the small internet entrepreneur is that clicks in Google will cost a lot more and there will be possibly even more hurdles to jump through to get a good quality score with your advert.

All you have to do is compare how easy it was to advertise when Google was in its infancy, essentially anything was OK, where as now advertising with Google is much more complex and of course the dreaded ‘Google Slap’ sits prominently waiting for its next victim!

So yes advertising on Facebook is definitely different from advertising on Google. Facebook is ‘Display Advertising’ whereas Google is ‘Search based’. When we talk of Display think magazine style advertising..

A picture paints a thousand words, research magazines and make a note of pictures that stand out to you. Look at adverts that include pictures within them and decide why that picture has been placed with that ad, then incorporate this strategy into your Facebook advertising.

Article Source: http://www.articlesbase.com/internet-articles/is-facebook-advertising-different-from-advertising-on-googles-ppc-platform-3920505.html

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