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Posts Tagged ‘Online Marketing’

Author: brianparera

To choose the best advertising clients are one of the most key elements for a business be it new or even an established one. Leading advertising companies offer various services with best business approaches to boost success of your own business. Sure it’s challenging to select the right media and advertising company which will help you to reach success. While choosing the best company you have to be sure that your method is presented effectively to the market and targets the best crowd.

Media and advertising agencies offer various services like branding, typesetting, copywriting, script writing etc. The main objective of any of these companies would be to offer beneficial services and help you take your business to another level. Any entrepreneur should pick a company that has a good reputation available in the market and is reliable. You can examine the best brand in the marketplace and then apply out for the ad agency how the brand useful for advertising and branding services. You can then do some research and find out the services provided by a reputed ad agency and ask for quotations.

You should make certain you select a company which has the capability to promote your business and product available in the market. Good advertising agencies not simply advertise but additionally offer innovative promotion techniques which can be very useful for advertising or branding your product in the market. You also need to make sure that your right audience are targeted while promoting your product. If you’re inside the UAE, you need to take into account that the company you choose offers Arabic advertising, Arabic Typesetting, Arabic Copywriting, Arabic editing, Arabic book translations, Arabic script writing etc.

Choose an advertising agency who has performed the best in the industry. Different companies offer different services and have their own way of taking care of a particular project or business. Some companies design creative advertisements whereas some design innovative methods for your business. It is always better if you find a person which offers both creative ads plus the best strategies for your venture.

It\’s not only important to concentrate on the right consumers but it is incredibly important that we target the consumers at the proper time. An advertising company should offer services really fast. No entrepreneur have enough money to wait for an ad campaign to be made for many years.

There are numerous reliable advertising companies providing amazing services to enhance up your business. All you need to do is, do some search and research to find the best agency in your town.

Article Source: http://www.articlesbase.com/branding-articles/significance-about-advertising-and-branding-6596353.html

 

Author: Emily Lange

Media relations and public relations are about building good communications with the public.  Although many people believe these two terms describe the same thing, this in actual fact is not the case.  Both media relations agencies and public relations agencies work to build the public perception of your brand, but there is a significant difference between which sectors of the public each agency is trying to reach. Media relations describe the relationship that is built between your company and the media.  Public relations describe the work that is done to build a relationship with the public.

Media relations involve building a positive image of your company through a relationship with the people who create news.  This means communicating with reporters, editors in newspaper or magazines, radio, TV and online to mold the public’s perception of your company through newsworthy information.  Dealing with the media can present many challenges, and requires a specialized type of agency to manage this important relationship. A capable media relations agency knows how to create and maintain a relationship that it is mutually advantageous to both your company and the newsmakers.  Although many companies have only a public relations agency working for them, with media relations included in their job description, it is definitely an asset to have  members of your public relations agency that have specific training in the media relations area.  This is a specialized field that requires unique skills.   A positive image in the media can make or break your business.

Each company should spend some time discussing the image they would like to create in themedia, and have an agreement with their media relations agency about what tone they would like their press releases and other communication with the media to take. Communications with the media must be honest, but not too revealing.  Specific guidelines must be in place outlining what is discussed with the media and what is off limits.  There should always be some emergency strategies in place to deal with any negative publicity that may occur.  The best way to control negative publicity is to deal with it quickly and efficiently.  With the advent of social media negative publicity can spread like wild fire, and needs to be contained and extinguished as fast as possible.

The ultimate goal of a media relations strategy is to create positive coverage in the media without spending money on advertising.  Positive coverage can be obtained by building relationships with those in the media who are likely to influence your brand like bloggers, and journalists who cover your business on a regular basis.  Any agency working in this internet driven environment knows the importance of creating a positive image for your company through close attention to the old media avenues as well as the new.  Social media offers more publicity opportunities, but also more challenges than ever before, and your agency must be capable of managing your company’s image and reputation in all forms of media.

Article Source: http://www.articlesbase.com/public-relations-articles/what-is-media-relations-6556626.html

Author: Meagan Hollman

Mobile devices are quickly sweeping the world. Of those who own mobile phones in America, more than half (53%) of those are smart phones. With every change in the communications industry, the advertising industry has had to adapt or die. Most recently, online marketing companies are worried that the global sweep of mobile devices will destroy their business. Due to the smaller screens, lack of advertising room, and entire medium shift, digital marketing companies in Utah and the rest of the world will have to reevaluate the advertising experience of their constituency.

The troubles of adapting to new media have proved difficult so far. As with any disruption of paradigm, agencies have had to dramatically alter their paradigms. Companies like Facebook and Google, whose revenue is made primarily from online advertising, have already held multiple conferences concerning this shift to mobile internet access. To someone outside of the industry, making the shift from monitors and computers to pads and smartphones may sound negligible. However, even subtle changes in communication forum (which this case is not) can destroy the potential of entire conglomerates. Even more dramatically, some market critics are wondering if this shift will kill online marketing. As apocalyptic as this may sound, the answer is surely not as hopeless. Within and without Utah’s borders, new online marketing strategies are being developed to combat the trouble of creating a new advertising experience.

Since smaller screens are not fit for advertising banners and pop-ups have quickly become a disrespected form of advertising, new models must be invented. Some of the new ideas include personalization: ad agencies, with the search history and page views of favorite websites, customize a set of suggested types of advertisements for each group of people. Apps are another media which could be used by companies to urge customers into their service. For example, Amazon has an app which can scan items and give you their comparative online prices. Amazon and even local companies in Utah are formulated clever ways to utilize apps and turn the mobile revolution in their favor. 

Adapting has never been an issue for Utah’s online marketing agencies. After all, the shift to online business didn’t abolish the industry or even cripple it. In fact, online marketing is now more advanced and more utilized every day. Agencies who haven’t adapted have fallen into the oblivion of irrelevance. Those agencies who have survived have done so willingly and have flourished because of it. This new revolution of media offers just that opportunity for new agencies to emerge.

Article Source: http://www.articlesbase.com/online-promotion-articles/the-times-they-are-a-changing-6222878.html

 

Author: Maria Elena Duron

As a small business owner, you’re probably happy about where you currently are. You’re chugging along like a slow train, targeting mostly your family and friends and the local community, and you’re happy with the small amount of success your brand is getting. You don’t really want to make it big. You just want to relax and enjoy having a small business…

Or maybe not. As a small business owner, you probably dream about making it big. You want to be able to compete with the big brands, to become as well known as they are. Perhaps you want to become a big brand as well…

But you’re disheartened. How can you compete with the big corporations? How can your small business brand compare with these giants? They have unlimited capital, unlimited resources, and unlimited manpower. You’re practically a one-man (or woman) show, with maybe one or two employees. You’re up to the neck in debt since you borrowed money to start your small business.  Do you even have a chance of competing against these big brands?

The fact is, no matter what you do, you simply can’t compete with these big corporations on the same terms. As a small business brand, you aren’t capable of doing that because you just don’t have the means. But don’t lose hope, because there are other ways you can compete with them – it’s all about planning and strategy.

Here are some tips to help go up against the big brands:

     1. Offer value

Honestly, you can’t compete with the big guns in terms of price. You’ll just end up burying yourself, since people may think that the products and services you offer are not up to par with the big brands. Instead, always offer value – sure, your products and services may be a bit more expensive, but it’s because you’re offering something unique, worthwhile, and valuable to the consumers.

     2. Focus on what you do best

Maybe it’s customer service, maybe it’s storytelling, maybe it’s social media… but as a small business brand, you need to focus on what you do best in order to shine and be noticed. Don’t just copy what other businesses are doing. Focus on what makes you unique and the things you can best offer to people.

Providing excellent customer service is one of the best ways to reach consumers effectively. As a small business brand, you can ensure that someone always checks your email and answers your telephone line in order to address any customer’s concerns.

Storytelling on social media sites is another way you can stand out and be noticed. People love rooting for the underdog, and if you’re going up against a big brand, then you’re definitely one—so tell them the stories that will give them cause to sympathize or cheer. In short, tell them whatever will help them identify with you and wish for your success.

     3. Be more personable

As a small business owner, you can really represent your brand in a personal way that big corporations cannot. Show off your personality, put a face behind the name, go the extra mile for your customers. This really makes your small business brand stand out. Remember that people enjoy connecting and engaging with real people, not businesses. They want to know you, and become friends with you. They want to like and trust you.

People don’t just buy from anybody anymore. They’re a lot more vigilant when it comes to evaluating businesses, and they either love a brand or they hate it. When you become personable and likeable as a small business owner, you can really connect with your customers – they will definitely prefer talking to you over a big brand. After all when they contact a big brand, they usually just talk to a random, faceless,  nameless person.

     4. Utilize social media wisely

Social media is a great equalizer – it’s really changed the way people connect with brands, which is why both small and big business brands seem to have an equal chance in this regard. Sure, big brands may have the big bucks, but most social media platforms allow you to engage with your fans and followers for free – all you need to do is devote time and effort to your page.

Maintain a blog, create a Facebook and Twitter account, and don’t forget to update them regularly and interact with your audience using these platforms. Social media marketing is an excellent way to promote your small business brand, since a single update can spread like wildfire through these sites if it’s interesting enough.

Concluding Thoughts 

As you consider how to get ahead as a small business, don’t even try to compete with big corporations on their own turf… Without their money and resources, you can never win. Instead, offer value on the products and services that you sell, focus on what you do best, be more personable, and remember to use social media wisely. These are the simple ways small business brands can compete with the big guns.

Article Source: http://www.articlesbase.com/branding-articles/small-brands-up-against-big-brands-6103082.html

About the Author

‘Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks ‘work’ and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops – taking companies and professionals from buzz-worthy to bucks-worthy, http://buzz2bucks.com.’

Author: Tim Hawthorne

Direct response is all about getting consumers to take action. Pick up the phone, visit a website, respond to an ad on a mobile phone — these are all responses that direct marketers focus on as they develop campaigns. It just makes sense that quick response (QR) codes would have a place in a DR marketer’s toolkit.

First developed in Japan in 1994, these high-density, two-dimensional graphic images are basically just barcodes comprised of digital squares instead of bars. The composite of these ‘squares,’ often looking like crossword puzzles on steroids, come together to create codes, which, in turn, house the data that are scanned by mobile devices. The devices quickly scan and digest the code’s information block, translating it into hyperlinks or text information.

QR codes are being used across a wide variety of advertising mediums — from magazine ads to television to billboards. They allow for easy tracking of offline marketing efforts, provide a new channel for direct sales, and help stretch advertising dollars. Using QR codes, for example, marketers can cultivate a bigger pool of VIP customers (who take the time to scan the codes into their phones) and educate consumers in ways that billboards or magazine ads or 30-second TV spots cannot, while increasing brand awareness.

QR codes are also good at getting consumers involved in key issues. To gain public support for the restoration of the Gulf of Mexico in the aftermath of the 2010 oil spill, for example, the Women of the Storm club in New Orleans launched a ‘Be the One’ campaign, based on QR codes that sent consumers to a mobile website where they could watch a video and sign a petition in support of Gulf restoration.

Retailers have also caught onto the value of QR codes. Macy’s has integrated the codes into its holiday advertising campaign and its spring fashion promotion. The ‘Macy’s Backstage Pass’ campaign delivers consumer-oriented video content (including fashion advice, tips, trends and inspirations) according to Marketing Daily. Customers who scan the QR codes gain access to 30-second films showcasing Macy’s celebrity designer partners.

The list of QR code users goes on: Best Buy uses them in its offline ads and in-store displays (once scanned, the codes send consumers to the retailer’s mobile product pages), while clothing retailer Lacoste offers a discount to customers who scan its QR codes, play an online arcade game, and then register after playing.

Simple and affordable to set up and administer, the QR code’s low barrier to entry makes these mechanisms attractive across a wide swath of advertisers. To ensure that your own campaign yields the best results, follow these three tips:

1. Define your goals first. Do you want to get more people to your firm’s website? Provide an instructional video? Give certain customers an inside, VIP look at new offerings? Collect registration information? Whittle it down to one or two specific goals and your odds for success will rise exponentially.

2. Focus on the call to action. Much like you would do with a DRTV campaign, develop a well-defined call to action (CTA) to support the goals you’ve identified. That CTA will reside next to the code itself and should be short and to the point. For example: ‘Scan this code to see our newest attraction,’ or ‘Scan this code for a special discount.’

3. Create a compelling landing page. The mobile landing page that consumers see when they scan the QR code should relate directly to the first two steps. Create a dedicated site that only QR code users can access and make sure the site functions well on all mobile handsets.

When assessing the campaign’s success, focus on the length of engagement time generated by the QR code. If consumers are spending several minutes (or more) on the page you’ve directed them to, you have a successful campaign on your hands. If not, it’s time to revisit your campaign, check your code’s scanability (an issue caused by the many different scanning apps and phones currently in use), re-craft your CTA, and try again.

Article Source: http://www.articlesbase.com/branding-articles/deciphering-the-qr-code-5941089.html

About the Author

Author of over 200 published articles, Tim Hawthorne is Founder, Chairman and CEO of Hawthorne Direct, a full service DRTV and New Media ad agency founded in 1986. Since then, Hawthorne has produced or managed over 800 Direct Response TV campaigns for clients such as Apple, Braun, Nikon,Time-Life, Nissan, Oreck, Bose, and Feed the Children, Tim is a co-founder of the Electronic Retailing Association, has delivered over 100 speeches worldwide and is the author of the definitive DRTV book The Complete Guide to Infomercial Marketing. A cum laude graduate of Harvard, Tim was honored with the prestigious ‘Lifetime Achievement Award’ by the Electronic Retailing Association (ERA) in 2006.

Author: Jerry Canavit

Having worked in the creative end of this business for a good while, I have often been asked  ‘How do you come up with advertising ideas?’ Do ideas just happen

So why do some seem to be so prolific at generating ideas while others are seemingly so challenged?  Does it have something to do with genes? Intelligence?

Or, a magic formula?

Well, first let me say that I believe that most everyone has the potential to be creative.

I also believe that those who find success at being creative have identified and practice a problem-solving approach to doing so. They may not understand how the process actually works, but they’ve come to understand that there is a creative process involved.

I’m not even going to attempt to try and analyze this topic in a broad sense, but rather to limit it to how a very definite process is in play when producing messages in marketing communications mediums. I believe there is no magic formula for producing ideas, however, I do believe there is a process that can serve as a guide to how ideas can be generated.

Here are my thoughts:

In marketing communications you can produce ideas in basically two ways. You can ‘borrow’ an existing idea or approach, adapt it to your needs (with slight modification, of course), and Presto, you have your own idea (and we all know there is a lot of that going on out there). Or, you can try to create something that is totally original and unique to the product or service you are promoting.

Now, we all strive to do the latter, however, the truth is that it is very difficult to do this every time. Do you remember the last time you came up with  a totally original idea?

It does happen, but not very often.

More often than not, an advertising idea is a combination of existing ideas that we’ve  seen or heard before, that can be used in a different and unexpected way – the familiar cliché seen differently, if you will. This ability to see and make new combinations is heightened by an ability to see how things relate – and to combine them to create effective and memorable marketing communications messages.

I do believe that the generation of these ideas is the result of a deliberate problem-solving process that leads to this end. I therefore offer two statements which I believe are at the source of idea generation. They are:

  1. An idea is usually a new combination of existing ideas.
  2. The ability to create new combinations is heightened by the ability to see relationships between existing ideas.

…therefore, creativity in advertising communications involves using combinations of known elements and an ability to see relationships that allow these elements to be considered in different ways. With that said, I will continue with a discussion about a technique for producing ideas.

The Five Steps in the Process of Producing Ideas:

Step One: Gather Raw Material.

The gathering process falls into two categories: Specific and General.

Specific: In marketing communications, Specific materials are those relating to the product or service and the people to whom you want to sell this product or service. We need knowledge about the product and the consumer on an intimate level. We dig for FACTS. We do RESEARCH. The process here  is called PREPARATION.

General: Equally as important is General information. This information involves a continuous process of gathering general materials and life experiences that are relative to the problem being solved.

A good analogy here is the kaleidoscope. The kaleidoscope is an instrument that designers can use to look for new patterns. Every turn of this instrument shifts bits of glass into new patterns (or relationships). The more pieces, the more possibilities for new combinations. Comparatively, the more elements stored in your mind, the more chances are increased for the production of new ideas.

To reiterate, Specific information is information relative to the current problem-solving challenge, and General information is the total content of your kaleidoscopic mind reserve – and is a life-long job.  Both contain the seeds for planting – taking us to . . .

Step Two: Into the Mental Maelstrom.

The second step is hard to describe. It goes on entirely in your head. Like chewing food – mashing information and facts together.  Looking for relationships; for a synthesis of where everything will come together like a jigsaw puzzle.

In this part of the process, two things will happen: First, you’ll have partial ideas – some crazy and incomplete. You should write them all down. They may forecast the real idea that is yet to emerge. Writing everything down helps the process.

Second, after a period of time you may tire of trying to fit this puzzle together (not all solutions come quickly). Everything seems jumbled. There seems to be no clear insight anywhere. At this point, you are ready for the next step.

Step Three: Incubation.

The third part of the process can be called the incubation stage. This is where you make absolutely no more conscious effort in looking for a solution. You drop the subject completely and put the whole thing out of your mind. Now I have no idea why this works, but I have found that it does. Apparently, when you turn problems over to your unconscious mind and let it work on its own – it can solve problems. Sometimes it comes in a revelation after a nights sleep – or while in the shower – or during a walk. I have also found that by dropping the problem-solving effort completely and turning to things that stimulate me imaginatively and emotionally – like reading a book, listening to music, or even going to a movie ­– things can happen. Not all solutions come this way, however,  my point here is that it often works this way.

A good example of this technique is in old Sherlock Holmes movies when the famous detective would stop abruptly in the middle of a tough case and begin playing his violin or even drag a baffled Dr.Watson off to a concert. This was, of course, very irritating to the literal-minded Dr. Watson who never seemed to grasp why Holmes would consistently resort to this behavior when they were right in the middle of solving a case. Sir Arthur Conan Doyle understood – for he was a creator and understood the creative process and the power of the unconscious mind.

Now, if you’ve done your homework in the first three steps, you will almost certainly experience the fourth.

Step Four: Eureka!

Out of nowhere the idea can appear. It may come sometime when you least expect it.

For me it’s happened in the middle of the night, when I’m half awake in the morning – or, more often when I’m showering or shaving. For you it might be something different. My point is that ideas can sometimes come seemingly out of nowhere after you’ve stopped all of the conscious straining and have passed through a period of rest and relaxation from the search. And when the idea actually materializes, it can be so all-consuming that it becomes difficult to concentrate on much else. The application of the idea can become so involving that other competing activities can pale into a paralysis. This can provide very difficult challenges if you happen to be in the middle of a meeting or if you are working on an unrelated project with a hot deadline.  Sometimes when the ideas start rolling out quickly, like giving birth, it requires immediate attention.

This step is also particularly difficult in that it involves a constant assessment of the

value of the idea and to see exactly where it can be taken.  This can be a period of frustration for creative people. Some don’t recognize or even care about the process that generated the idea. The truth is that many supervisors expect a well thought out idea delivered according to schedule. The problem here is that the process does not naturally work that way. And, for every good idea, there are always a few clinkers that just don’t work out and you just can’t know beforehand which will work and which will not.

This is a time of constant moulding.

You question everything.

Will it work better this way? Or that?

Is the communication clear?

Is the tone right?

Is it just clever without  making the point effectively?

Is this really as good as I think it is?

Your gut tells you it is!

Right?

Right!

So now you’ve come up with this great idea.

What next?

Step Five: Hello Cruel World.

How will the world react to your newborne creation?

Well, have courage.

You should share your idea with your peers.

Don’t shelter it.

When you do, a surprising thing can happen.

A good idea has self-expanding qualities.

It can stimulate those who see it and make them want to add to it.

Possibilities you had not considered may be brought out.

Congratulations!

Another great idea created.

Maybe you were lucky and hit a home run. Maybe not.

Whether your idea was a good one is not the point here.

What I’ve attempted to do is describe the steps involved in allowing you to produce the idea. The quality of the idea is still in your court.

If your idea is an award winner (great), a bottom-line winner (wonderful),

or both (even better), it’s just the icing on the cake – as we are only concerned about the process here.

Those are my thoughts.

Now, do I finish the three projects that have been laying here on my desk all afternoon?

Or, do I take the afternoon off for some step three incubation time and take in a movie?

Article Source: http://www.articlesbase.com/branding-articles/the-creative-process-5829828.html

About the Author

While creativity is Jerry’s stock in trade, he distinguishes himself by basing solutions on solid marketing objectives. That’s why his work not only receives national attention for its creative content, it also produces increased market share for clients.

A graduate of the University of Texas College of Fine Arts, Jerry is highly trained in the technical aspects of his craft. During the past three decades, he has enhanced his skills with extensive practical experience in the communications arts. He is comfortable creating and developing ideas on the computer, producing television commercials on location, or presenting an advertising campaign in a corporate boardroom.

Jerry has instructed classes in Art Direction, The Business of Advertising and Typography at San Antonio College and has served as AAF judge for advertising awards competition in Albuquerque, NM and Baton Rouge, LA.

Jerry’s rich experience allows him to apply his craft skillfully to a wide range of client needs. His work is seen in a variety of commercial advertising applications and has received a bevy of regional and national awards. With Jerry Canavit heading the  creative team, BK&A Advertising clients enjoy the benefits of unique and award-winning solutions tailored to produce bottom line success.

Author: John Hammond

Is Facebook Advertising Different from Advertising on Google’s PPC Platform?

Yes it is..

And at this point in time many advertisers are getting it wrong.

Get it right and not only will you get cheaper clicks but also an avalanche of targeted traffic to your business and website.

Recently Google stated that the only company they fear in their internet domination is Facebook.

Why?

Because Facebook is now bigger than Google with over 500,000,000 registered users, that’s right there are more people registered on Facebook than there are men, women and children in the USA. Imagine the potential of this market place to advertisers?

Before we even consider this it is worth analysing the development of Facebook and their data collection techniques. What I find intriguing about Facebook is the data that is compiled on each individual is given over freely by that individual and in great detail too.

When people register on Facebook they are happy to list their main interests, the TV programmes and movies they love and the books they read, the activities they enjoy and even what religion they are associated with. All this data and information means that the advertiser is able to laser target their marketing campaigns.

Let me give you an example, lets say someone has listed Star Trek as their favourite programme, I would assume there are many ‘Trekies’ the world over registered on Facebook or even a Facebook group or a Fan Page that is dedicated to the Final Frontier itself! Ok?

Let’s say I am a promoter of Star Trek Conferences, what I can now do is place an advert up on Facebook and advertise to all of the people who have listed Star Trek as one of their favourite programmes. (I will go into this in more detail later on) but you get the idea?

What this means to Google is that there is now a rival platform where advertisers can spend their money and at this point in time get cheaper clicks. The price of Facebook Advertising is one twentieth the cost of advertising on Google at the time of compiling this article.

However there is a major difference in the type of paid advertising you should execute on both platforms. Google as we know and love it has the two advertising opportunities of Google Ad words and Ad sense..

Ad words is where we can bid on some keywords and put up our own advertising either in the top 3 positions or on the right hand side of the page when someone enters a Google search, Ad sense is where we can incorporate our advert into Googles Content Display Network. Now the key to remember here is that this advertising is search based, we are trying to identify keywords that people are searching under within the Google so that we can have our ad appear in front of them.

With Facebook we have much more detailed data on an individual and in fact on many individuals, but there is not a complex search system on Facebook. What Facebook will do is place your ad in front of people relating to the interests, activities, TV programmes and movies that they have detailed in their personal profiles. So the Keywords to search under within Facebook are the detailed words within the personal profiles of people who have registered on Facebook.

Facebook advertising allows the advertiser more characters within their advert and also and more importantly a picture that can be displayed with the advert. This is where Facebooks advertising differs to Google.

Even though Facebook advertising can be executed with keywords which are peoples interests or activities that they have already told us they are interested in and we can utilise, the picture we place with the ad turns Facebook into ‘Display Advertising’ rather than Google’s ‘Search Advertising’. So the choice of picture and the impact that picture has on the viewer is of paramount importance.

So let’s go back to our Star Trek Conference example.. what picture do you think would immediately say ‘Star Trek?’ For me it would be a head and shoulders picture Mr. Spock making his Vulcan greeting sign.. you know the one where he splits the fingers of his hand. This would almost instantly grab the attention of a Trekkie.. pair that with a headline of ‘Wanna Meet Mr.Spock? I know I could be onto a winner!

So think about the niche you are in what picture depicts that niche and what image might you use to stand out from the norm to get noticed within that niche? Start to look at ads that are running on Facebook and look for images that stand out for you to give you some ideas.

What we must take further into consideration now is that Google has proclaimed that in the future they will really only be interested in big corporate clients who have over $100,000 a month to spend on their PPC search advertising, the knock on effect for the small internet entrepreneur is that clicks in Google will cost a lot more and there will be possibly even more hurdles to jump through to get a good quality score with your advert.

All you have to do is compare how easy it was to advertise when Google was in its infancy, essentially anything was OK, where as now advertising with Google is much more complex and of course the dreaded ‘Google Slap’ sits prominently waiting for its next victim!

So yes advertising on Facebook is definitely different from advertising on Google. Facebook is ‘Display Advertising’ whereas Google is ‘Search based’. When we talk of Display think magazine style advertising..

A picture paints a thousand words, research magazines and make a note of pictures that stand out to you. Look at adverts that include pictures within them and decide why that picture has been placed with that ad, then incorporate this strategy into your Facebook advertising.

Article Source: http://www.articlesbase.com/internet-articles/is-facebook-advertising-different-from-advertising-on-googles-ppc-platform-3920505.html

Author: Paul Ashby

Sin No. 1

And in many ways this is the biggest sin of them all!
The total lack of genuine accountability and effectiveness. More and more evidence is emerging that there is ample justification for questioning a major advertising pretension that it does, indeed, work at all!

The repetitious cry and certain belief that “creativity” is the answer to all marketing problems – it isn’t and frankly never really has been.

It’s a given that all human knowledge is provisional but it is also incremental, the sum of what we know to day is far greater than thirty years ago – with, possibly, the sole exception of marketing/advertising. Nothing new has been added to the armory of advertising…no debate is taking place as to where to go next! Perhaps that is because there is no place else to go!

However to day it is still an article of faith among advertising people that advertising will not change because ‘it works’!

Facing the painful truth is the first essential step in devising a sensible strategy for the perpetuation of advertising. And the painful truth is “Advertising no longer works”!

Sin No 2.

Is it because that, for financial reasons, you do not want to address the problem of clutter…because it is a huge and growing problem which contributes to the declining effectiveness of all advertising.
The poor old customer, or in advertising speak, Consumer, does not want to take delivery of even more messages, after all they do not appear to be taking much notice of the messages that exist already!
The advertising world has dehumanized and depersonalized the process of communication and very little evidence of consideration of the consumer exists.

Sin No.3

You just don’t listen, whenever some well meaning person dares to question the “Advertising Works” article of faith, down comes a torrent of abuse, and the fact is it can only be a torrent of abuse because you do not have a solid fact to support your spurious claims. Listen to your Clients:
As one large Client recently explained: ‘In to day’s marketing landscape, building a brand is about a whole lot more than advertising. An advertising agency alone cannot deliver everything we need – even though agencies may claim to deliver this, it’s a myth’.
Or even listen to people closer to home:
Derek Morris, Chairman and chief executive of ZenithOptimedia attended ‘Media 360 Conference’ in Wales. In a long letter in MediaWeek, he said, among other things, ‘But what are the lessons to bring home from South Wales? What should we actually do? And there, in the final session, reality caught up when the Client told us to ‘Change before you are dead’.

Sin No.4

If you don’t want to listen then for Heavens sake forget the glorious past.
Your current model of advertising was developed in the Sixties when product choice was much more limited and people were easier to stereotype into categories like income, sex and class. It was much easier for advertisers to target people and bombard them with sales messages.

Today’s marketplace is different and all the old certainties are gone. To be effective in your communications it is sound advice to start with the premise that you know nothing about the people that you believe your product is aimed at.

You all have become too parochial, too introspective, too convinced by your on hyperbole.

Sin No.5

Stop this insane rush onto Web 2.0 it is not a medium intended for mass advertising, and, as has been recently established, “Users became more or less desensitized to the Advertising”

That was recently said of advertising on social networking sites.

Clients are experiencing fast diminishing returns on their social networking ad investments.

Clients are expressing disillusionment.

Web marketers, ranging from Google at the apex of the ad triangle to the mass of small companies are showering social-networking sites with ad dollars without getting their hoped-for returns.

The question is not ‘Has the advertising model broken’? The question now is ‘What are we going to replace it with’?

The complacency of the IPA is overwhelming, they appear not to be doing anything to answer the increasingly strident complaints.

Complaints such as, clutter, and here the irony is that advertising agencies appear to think that placing more advertisements is the way to solve clutter!

Complaints such as lack of accountability, to day, and after fifty years of extensive advertising, there are no reliable figures available on audience measurements.

And most certainly there are no effective studies as to the effectiveness of advertising…on sales…. As a return on ROI…and much more.

To day it is more important that a close investigation as to the suitability of advertising on Web 2.0 be undertaken instead of rushing onto the Net and ignoring all the signs. These are that it is a highly unsuitable medium for advertising.

After all it is ‘The Wild West’ where anything goes!

Sin No.6

Your inability to move very rapidly into the post-advertising mindset is caused by you being unable to recognize Sins 1 through 5 above.

Astonishingly, a sizable percentage of marketers and marketing-service leaders seem mired in the advertising mind-set.

The Cannes Lions Festival still celebrates ads-a position, one suspects, roughly equivalent to the Cannes Film Festival honoring silents. The One Show held two concurrent programmes this year-one for conventional ads, another for on line. (One wonders who in this mix felt like a second-class citizen).

In a transparent world, the power of an “ad campaign” to change minds is strictly limited, and getting more so every day. It’s way past time for the industry’s leaders to get naked and reinvent advertising…it they can!

Sin No.7
Your complete and utter lack of understanding of the word “communication” together with a lack of appreciation as to what can, and does, stifle effective communication.

All advertising is a form of learning whereby the advertiser is asking people to change their behavior after learning the benefits of the products or services on offer. However, we all tend to filter out information, which we do not want to hear. This clearly alters the effectiveness of conventional advertising in quite a dramatic way.

The final purchase decision is invariably a compromise and this leads to a certain amount of anxiety; the worry that perhaps the decision was not the best or the right one. In order to minimise this anxiety the purchaser seeks to reinforce their choice and begins to take more notice of their chosen product’s marketing communications.

Due to a lack of understanding of the communication process we have created a media society during the past 40 or 50 years, where the whole process has been de-humanized.

There is now an extraordinary reduction in interaction because conventional advertising and marketing have become a one-way practice whereby information is disseminated in a passive form.

So what are you going to do about this?

Article Source: http://www.articlesbase.com/marketing-articles/the-seven-deadly-sins-of-advertising-333101.html

About the Author

Having invested over $10 million in independent research, Paul Ashby is ideally suited to present the case for the widespread use of interactive marketing communication. The research investment has proved conclusively that one exposure to an interactive ‘event’ is far more effective in all key measurements, than traditional advertising. Paul made this investment because his company, Effective. Accountable. Communication is predicated on being totally accountable to its Clients.
Discover more on http://interactivetelevisionorinteractivetv.blogspot.com

As a marketing coach, I’ve probably heard every excuse in the book why people can’t market their businesses. You wouldn’t believe some of the whoppers people tell when they’re trying to justify their failure to attract clients.

Now don’t get me wrong; it’s not that failing to attract clients makes one a bad person. Not at all. It’s just that when I hear the following excuses I feel compelled to call ’em as I see em: Baloney!

If you have the mistaken notion that any of these lame excuses are the reason that your business isn’t successful, get a clue. These are just EXCUSES for people who fail, not reasons not to succeed (a subtle, yet important, difference).

1. ‘I’m too honest to market.’ OK, this little gem is at the top of my list because it is both a lie AND an insult! I am a marketer by trade, and I am honest, so I know for a fact that marketing is not a dishonest process or practice, nor does it have to be dishonest to be effective. What’s dishonest is when you overstate your results, or if you truly don\’t believe that your product or service is worth what you charge, or if you deliberately intend to defraud people. In that case, the problem is with you, not marketing, so stop insulting the rest of us.

2. ‘I’m too modest to market myself.’ Listen up, princess, every word out of your mouth doesn’t have to be about YOU. Think about what your clients want, need and actually get, and that’ll keep the conversation going for as long as you need it to go. Hey, if you’re not comfortable saying great things about yourself, start saying great things about what your clients get out of working with you. Or better yet, let them say it for you in the form of testimonials. But don’t think that you have to be the subject of every fascinating conversation you have with prospects.

3. ‘I’m too shy to market myself.’ As a highly sensitive person myself, you’d think I\’d have more sympathy for this excuse, but I don’t. If you want to be successful, know right now that it may not always be comfortable, and you have to be willing to do what it takes to succeed, even if that means going outside your comfort zone. Shyness is a habit that can be overcome with practice, so join Toastmasters, or see a therapist if that’s what it is going to take, but get over yourself. I promise you will be glad you did.

4. ‘I’m too creative to market myself.’ This excuse is really lame! Marketing is a very creative process, and since you have literally thousands of options when structuring your marketing plans, creativity is an asset, not a liability. Unless you’re one of those I-am-a-self-indulgent-whiner-who-refuses-to-accept-any-responsibility-for-my-actions-and-masks-that-character-flaw-with-claims-of-misunderstood-or-excessive-creativity kinds of people, in which case I say, grow up, and while you’re at it, think up a more creative excuse.

5. ‘I don’t have enough time to market my business.’ OK, this excuse sounds good at first, but in reality it doesn’t wash. Either you are already marketing but not acknowledging your marketing activities as such, or your business is so busy that you don’t need to market at all, which makes this excuse unnecessary. So if you haven’t got all the business you want but you don’t have time to market, you need to reevaluate how you’re spending your time, and make some tough decisions about when you are going to do what you need to do to get those clients.

6. ‘I don’t have enough money to market my business.’ Again, you get points for trying, but this is still just an excuse, because good marketing isn’t about money, it’s about relationships. You can start very modestly with your marketing plans, and spend nothing but your time. And let me tell you, if you can\’t get some traction spending 40 hours a week trying to build your business relationships, maybe you should rethink your decision to be an entrepreneur.

7. ‘I have no personal network to market to.’ Oh please, you’ve got to have a better excuse than this! If you truly have no family, no friends, no colleagues, no acquaintances or no former co-workers, then start meeting some. I don’t care if you’ve been on a desert island for the past 20 years, you can always meet people through networking meetings, trade associations, classes, social clubs, or at the gym! Just pick up the phone and call the people you want to know, get out there and mingle, and your personal network will grow quickly.

8. ‘My product or service is too hard to explain to people.’ Fine. Quit explaining what you do, and start talking about what your customers GET from working with you. Do you help your customers get thinner, smarter, married, fitter, their first home, or what? Seriously, nobody cares about what you do, really; people care about what they get. Get it?

9. ‘My product or service is so good that it should sell itself.’ Sure, that’s probably true if your product is a talking monkey, or your clients are all telepaths, but other than that, it’s going to take a little effort on your part, bucko, so start creating some momentum in the marketplace and you’ll find that your product needs less and less of your efforts to sell, until one day it almost seems like it DOES sell itself!

10. ‘My niche is too narrow and I can’t find my customers.’ Hogwash. What this usually means is that you haven’t yet defined your customer, because you can’t find what you haven’t identified (and don’t give me that you’ll-know-them-when-you-see-them line). Start with a matrix of situation and need to identify that client. For example, let’s say you’re a financial planner, and you think your clients are ‘people who want to get their financial affairs in order.’ Think instead about who needs to get their financial affairs in order, and you’ll probably come up with something like ‘married couples with children who have $X in assets and need to protect those assets with planning.’ And you can certainly find those people, can’t you?

So we’ve blasted all these lousy excuses, but we haven’t yet addressed the biggest excuse of all: fear. Most of the time I’ve found that the more excuses my clients offer for not moving forward with their businesses, the more fearful they are.

Hey, I understand, and I’ve been there myself. But what it comes down to is this: Are you more afraid of succeeding (or failing) than you are of going back to work for that idiot boss you always end up working for? If the answer is that you’re more afraid of facing the personal responsibility of entrepreneurship than of any garbage your boss could throw at you, then good-bye entrepreneur, and hello wage-slave.

But if you think that the worst possible scenario is working for some moron again, and that you’ll happily work like a dog if that’s what it takes just so you don’t have to slink back into that stinking office with your tail between your legs, good for you. It’s time to forget about excuses, and start figuring out how to make this whole self-employed thing work for you.

The first thing to understand is that fear is OK. Yes, we’ve all been fearful (and yes, I include myself in that ‘we’ statement). It can be scary picking up the phone. It can be scary going to a sales meeting.

But at the end of the day, isn’t your product or service of value to someone? Aren’t people glad (or going to be glad) that you’ve solved a problem for them? So stop worrying and fearing the marketing process, and remember this: Marketing is really nothing more than the process of developing relationships, and you, my friend, can do that in your sleep.

Veronika (Ronnie) Noize, the Marketing Coach, is a successful Vancouver, WA-based entrepreneur, author, speaker, and Certified Professional Coach.  Through coaching, classes and workshops, Ronnie helps small businesses attract more clients. For free marketing resources including articles and valuable marketing tools, visit her web site at http://www.sohomarketingguru.com

Article Source: http://www.articlesbase.com/marketing-tips-articles/top-10-excuses-why-marketing-is-not-for-you-847776.html

     Today, advertising norms and trends have changed a lot. Modern advertisers have various media options of promoting his brand amongst customers. Television Advertising, Radio Advertising, Print Advertising, Outdoor Advertising practices are still adopted by brand owners to advertise their products. However, two advertising mediums have emerged as in-demand modes of positioning a brand with an individualistic impact on any customer’s mind. The two means of advertising are mobile phones and internet devices. Of late, mobile advertising and internet advertising practices have been widely adopted by brand owners to promote their brands amongst prospects/buyers. Assuring targeted impact on customers’ mind, mobile advertising or internet advertising practices have become quite popular amongst modern brand owners.

     The changing lifestyle of modern customers is perhaps one of the reasons that encourage modern advertisers/brand owners to enormously use these two advertising channels. Due to time restraint, maximum numbers of modern customers look for personalized means of accessing brand information. Mobile advertising and internet advertising practices let these customers carry the brand message right in the pockets or palms or in their computer devices. Mobile phones and internet devices are personalized possessions of any individual. Therefore communicating the brand message through mobile or internet media is synonymous to conveying the ad message through the most personalized channels of any individual. An escalated growth is further expected in mobile and internet advertising domain.

     Many brand owners are going to adopt these two advertising channels on a large scale in the near future. Suiting the contemporary marketing tactics, internet advertising and mobile advertising are rightfully accredited as two most modern means of advertising (also poised to become the two future means of brand communication). For emerging brand owners, internet and mobile advertising media are two surest means of launching any promotion campaign of their brands. Making the brand message portable and accessible from any location, internet and mobile media have infact created an extravaganza in modern advertising.Mobile Advertising and Internet Advertising campaigns are two fast growing modes of brand promotion widely implemented by modern brand owners and advertisers. Advertising through mobile and internet media provides easy and immediate impact on customers.  Also considered as two most relevant advertising means that match the lifestyle of modern customers, the importance of mobile and internet advertising practices keeps increasing day by day. Maximum numbers of brands have created their online presence and are advertising through the various internet advertising means. Likewise, most of the brand owners are readily spending for various mobile advertising campaigns.

     A look-out for richer advertising channels amongst brand owners resulted in the discovery of internet and mobile media as two customized means of advertising.  However, the main advantage of advertising through internet and mobile media is providing the brand message to customers in a discreet manner without seeking or calling for special attention. Unlike television ads or radio ads, mobile or internet ads provide the brand message in a discreet manner through personalized channels of an individual. Customers can go through the brand message anytime at their own will (without any force exerted by anyone).  If the brand message is interesting one can consider of buying the brand or share its information amongst friends and acquaintances, if found irrelevant, one can simply avoid it.From an advertiser’s point of view, one has complete control over any mobile or internet campaign. As per the brand owner’s choice, the campaign can be started or stopped anytime. One can also measure the reach or impact created by the ongoing campaign. This provides any advertiser a choice to continue or discontinue the campaign. If customers are providing a good response to the overall campaign, the advertiser can continue his campaign, if otherwise, he can simply discontinue it. This measurability of the entire advertising campaign is one of the main reasons that have encouraged brand owners to adopt internet and mobile advertising media.

Article Source: http://www.articlesbase.com/branding-articles/advertising-extravaganza-through-mobile-internet-media-5017680.html

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