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Posts Tagged ‘Direct Response Advertising’

Author: brianparera

To choose the best advertising clients are one of the most key elements for a business be it new or even an established one. Leading advertising companies offer various services with best business approaches to boost success of your own business. Sure it’s challenging to select the right media and advertising company which will help you to reach success. While choosing the best company you have to be sure that your method is presented effectively to the market and targets the best crowd.

Media and advertising agencies offer various services like branding, typesetting, copywriting, script writing etc. The main objective of any of these companies would be to offer beneficial services and help you take your business to another level. Any entrepreneur should pick a company that has a good reputation available in the market and is reliable. You can examine the best brand in the marketplace and then apply out for the ad agency how the brand useful for advertising and branding services. You can then do some research and find out the services provided by a reputed ad agency and ask for quotations.

You should make certain you select a company which has the capability to promote your business and product available in the market. Good advertising agencies not simply advertise but additionally offer innovative promotion techniques which can be very useful for advertising or branding your product in the market. You also need to make sure that your right audience are targeted while promoting your product. If you’re inside the UAE, you need to take into account that the company you choose offers Arabic advertising, Arabic Typesetting, Arabic Copywriting, Arabic editing, Arabic book translations, Arabic script writing etc.

Choose an advertising agency who has performed the best in the industry. Different companies offer different services and have their own way of taking care of a particular project or business. Some companies design creative advertisements whereas some design innovative methods for your business. It is always better if you find a person which offers both creative ads plus the best strategies for your venture.

It\’s not only important to concentrate on the right consumers but it is incredibly important that we target the consumers at the proper time. An advertising company should offer services really fast. No entrepreneur have enough money to wait for an ad campaign to be made for many years.

There are numerous reliable advertising companies providing amazing services to enhance up your business. All you need to do is, do some search and research to find the best agency in your town.

Article Source: http://www.articlesbase.com/branding-articles/significance-about-advertising-and-branding-6596353.html

 

Author: Steve

Whether you’re shopping down your local high street, hailing a cab or rushing to catch that last-minute flight, the chances are that a striking image or catchy slogan will have caught your eye at some point. Out of Home media is a creative and innovative advertising platform to reach mass audiences all across the UK. From banks to bingo, classical to comedy – this is the fresh and modern approach to get that all-important message across to the public; and Talon Outdoor is the leading Out of Home media specialist within this visionary new world of advertising.

With four million people using the London Underground every day, tube advertising is an effective method of direct advertising, targeting busy urbanites. Along with the familiar sight of posters at Paddington, you can now experience more complex broadcast 6 sheets at Bank and time-specific digital advertising at Temple!  By combining the more traditional outdoor media advertising with more contemporary and cutting-edge advertising tools, Talon Outdoor is successfully providing expert Out of Home media to a variety of different clients through tube advertising; ensuring that their products reach the maximum audience, delivering high-quality campaigns and the very best results for any organization.

Millions of passengers fly in and out of UK airports each year and Out of Home media is a great way of getting that fundamental advertising message across to those jetsetters. Airport advertising is a savvy and shrewd method of getting that advertising campaign across to the holidaymakers and business people who use these airports every day. Talon Outdoor has rolled out successful poster advertising campaigns on both national and international platforms – from London Heathrow to Warsaw Airport.  With approximately 22 million passengers passing through Manchester Airport every year, Talon Outdoor’s previous airport advertising campaigns at the airport have meant that a colossal number of people will have engaged with these campaigns, making a huge difference to our clients and their specific requirements.

The most traditional of all current modes of transport within the UK, the bus is still regarded as a dependable and reliable mode of transport, for those living in both rural and urban areas. With approximately two thirds of all public transport journeys made by bus, bus advertising is a fantastic and effective mode of reaching audiences of all ages and backgrounds, from all over the UK. With a wide range of bus advertising opportunities for both the interior and exterior of buses, along with static on-street campaigns on bus shelters, the options are endless for both traditional and state-of-the-art approaches to Out of Home media campaigns.

Article Source: http://www.articlesbase.com/multimedia-articles/transport-advertising-6513352.html

About the Author

Talon Outdoor is the only independently owned out of home media specialist. It offers a fresh approach to the planning and buying of all outdoor media

Author: Kris Martin

A corporate video is made specifically for your website where it can pull your customers and persuade them, whether it is a video regarding your company, the services you provide, or your website. It can target your web users, your clients, or even your investors. The common corporate videos seen online are frequently in advertising videos, marketing videos, presentation for business partners and investors, instructional videos, information distribution, promotional videos, presentations with transparent backgrounds, or attractively made videos that have an actress speaking about the benefits and advantages of the website’s professional services. A corporate video is produced for a specific purpose in a B2B environment and viewed only by a limited or specific viewer. And thus why, Companies and Businesses are using Corporate video for their business or website?

It will help educate the users or viewers, it shows systems and product features. Whether it’s designing, business or production process, or product or service demonstration. The video is fantastic at presenting visual information on how something is done. Visually illustrating the advantages of something is more powerful and often more persuasive if done with video.

Increase your credibility and trust in the services you provide, a corporate video shows that you signify business, it shows that you are up to speed with the current mass media and technology developments, it shows that you are willing to consider alternative or non-traditional ways for marketing or communication, and it shows that you are able to put money into expanding your company. Corporate videos can also be used as a personal and honest look into the inner-workings of your company, showing clients or potential business partners the feel of openness that allows them to believe you.

Lead generation, persuasive and engaging product sales and promotional video marketing campaign can generate real leads for your company. Very creative videos which mention your brand can lead additional interested customers to your business. You can present your product or service in action or explain product benefits in a much simpler method through the video. By uploading your video in the social sites or website sharing sites can lead potential customer.

Increase the image of your company or website, for a business image is really important. The video can make you look good to your potential client or visitors. Impressing them by being up to date on marketing technology. Corporate video works an important role in creating and maintaining the company image of any corporate entity. It is a useful way to communicate the brand value and popularity to its customers, stakeholders and the target visitors.

Finally, corporate video is one of the economic and productive processes for online promotion, advertising and marketing of any company to get popularity. Since we often believe in what our eyes see thus it is but natural that corporate video is one of the effective methods of information commercial in this digital age. Once again a good video along with fantastic visual quality is sure to give an additional edge in any publicized video created. High quality corporate videos can make the business stand out larger and distinguish you from the competition. Through hiring corporate video production company has the experience and skills to create videos that evoke a powerful emotional reaction at the individual level, with compelling images, fantastic graphics, and a well composed script.

Article Source: http://www.articlesbase.com/multimedia-articles/how-can-corporate-video-help-your-business-6419350.html

About the Author

Kris M. is an award-winning film/videomaker and photographer with over 10 years of experience serving clients in the film, web video production, corporate video production and photo industry. He graduated from New York University’s Tisch School of the Arts with a BFA in Film & Television and officially started Kreative Mediaworks in 2003 as a small one man operation and has grown the company into a full service creative agency and video production firm.  To know more, visit http://www.getkreative.com.

Author: Tim Somers

Business success can be harder than ever these days. With more competition and a difficult economy the stakes behind every business decision can be the life or death of your business. One of the biggest challenges is to get the word about your company out and keep what you offer fresh in your customers minds. These issues can mean the difference between a thriving business and one about to go under, and should never be treated lightly. A great solution and winning move to accomplish these goals is using promotional products!

Here are some tips to consider regarding a promotional product campaign.

* Quick and Effective Advertising. Promotional products are a solid, efficient way to keep you on the customers mind and your name coming out of your customer’s lips. Put some thought into choosing the right sort of promotional product, one that represents your industry well and they’ll pay themselves off a hundred fold. For example coffee mugs may not be the best choice if you market children’s toys but calendars with cool and creative photos of the toys on them on the other hand may be spot on! Think about how many people throughout a work day would look at the images of your product, and the number of potential conversations it could inspire as well.

* Use The Best That’s Available. Be sure to have your promotional products made to the highest quality that your budget can afford. This is a reflection of your company when they are given to clients so not a time to skimp or cut corners. Think of it as an investment in smart advertising, which is exactly what it is.

* Test The Unconventional. Let’s not forget the value of other sorts of promotional products to raise your business’s street profile. Think of t-shirts, balloons or even umbrellas to get your name and logo in the public mind. It’s advertising that will pay off dividends, in many cases for a long time to come.

* Don’t Take Them Lightly. Think maximum exposure and how your promotional products can be a vital part of your overall campaign to spread the word about your business. Clients, people on the street, highly visual products that spread virally – when combined with more traditional methods of advertising all aspects of a common drive with the goal of generating more business. In this age this is what’s required for a successful business – covering all grounds available and exhausting all means of publicity.

* Free Is Key. Don’t forget the perception that you’re giving something away for free helps build a good vibe with your customers and potential customers. You send the message that you’re not money hungry and that they come first in your mind. It’s only the rare customer not charmed by this gesture of good will.

All in all a blistering promotional product campaign is one of the wisest moves a smart business can make in response to a challenging economy. Don’t neglect them if you intend on staying on the cutting edge and clearing out the competition.

Article Source: http://www.articlesbase.com/branding-articles/smart-tips-for-promotional-products-6381008.html

About the Author

Bizarre Marketing is a leader in promotional products in Nashville Tennessee with over 20 years of service offering over 750,000 imprintable items to businesses, clubs, churches and associations in Nashville TN and throughout the country.  http://www.promostuff4u.com/promotional-products-tennessee.html

Author: Kris Martin

Video production is one of the sure options in which business struggles, potential, strategies, clients, target markets, vision and mission can be presented in an entertaining and a highly engaging manner. The final editing and production of a video is a most important point to its success. A well-produced video has potential to describe and explain the mentioned features in a remarkably limited time. Hiring a video production company is essential in order to create a video that is entertaining and widely accepted by your consumers all across your proximity.

So the question that most will ask is why hire a production company for your video? There are numerous answers to this question, However, the article will reveal some of the main reasons why hiring a production company is the key to increased business.

The very first benefit is that a video production company will undoubtedly satisfy your demand for your video to create a global strategy and appeal. Hiring a video company will even further create an entertaining effect within your video. This goes a long way in generating inbound traffic to a business.

A media production company may also help your video get massive airplay by the leading advertising channels all over the world depending on your preference. They will accomplish this by producing a high quality video that is widely accepted by all the major shareholders in the video market.

A well-produced video will pull huge profits from the post sales. Global business are most likely to enter into lucrative with you, seeking your approval to use your highly produced video in marketing them. Thus, well-produced videos will boost your revenue, money that can be used to invest into other video companies to keep producing top quality videos for you.

Another key reason to hire services of a production company is for trust building purpose. As the owner of the video, you will develop trust with the customers of your video products by keeping them interested with videos of top quality produced by a top video creation company.

Popularity, fame and celebrity status is another main reason to hire a video production companies. An excellent video will hit the social media, talks as soon as it hits the market. If you are in the video, and the video is produced in the best quality, you will be the celebrity of the moment and your ratings in the video industry will shoot up, and top review charts until another quality video displaces yours from the top.

Clearly, these key reasons to hire a video production company to produce your videos have far many pros than negatives. Even though hiring a production company for your video may come at a more expensive, it is much better because you will get a video with the highest quality, which will in turn generate a lots of sales. For that reason, do not look at the initial price of engaging the production company, However one should look at the final success achieved from aquiring a high quality video produced.

Article Source: http://www.articlesbase.com/multimedia-articles/top-reasons-to-hire-a-video-production-company-6306863.html

About the Author

Kris M. is an award-winning film/videomaker and photographer with over 10 years of experience serving clients in the film and photo industry. He graduated from New York University’s Tisch School of the Arts with a BFA in Film & Television and officially started Kreative Mediaworks in 2003 as a small one man operation and has grown the company into a full service creative agency and video production firm.  To know more, visit http://www.getkreative.com.

The fast growth of Internet utilization has enhanced the need for business owners and service companies to place classified ad online. Also, with the changing situation and the increasing use of the Online classified ad programs are now being designed basically for web users. In addition to this, a number of classified websites are now offering the posting of ads free of cost.

The biggest advantage of online classified websites is that they have a much higher audience than that of the ads placed in a local paper, magazine or pamphlet. It is a fact that newspapers are being extinct and getting out of and computer, and online promotion is taking over by surprise.

It is the need of hour to have a strong presence in the internet market in order to have a global popularity. Classified websites are of two types- paid and free. Paid websites gives freedom to the people to place their ad at their desired place by paying more money. But, free classified ad works on the principle of ‘first come first serve’. The person who came first can acquire any of the space available and so on.

It is not necessary that a paid website will be more beneficial as even a reputed free classified website like s7ads.com and some others can also do the same for you and your business. They are worth in getting the aim completed which is in terms of high profit and increased ROI (Rate of Investment). But, before you go for any of the free classified website you must be aware of following 3 imperative points:

Place your ad only to the particular sites

It means don’t post your ad at every single classified website you find. As chances may happen that the site doesn’t include the category of your ad or may not be related to the kind of your business. Some people ponder that posting ad at more and more place or sites will give them more exposure. But that is not the right side of coin. People may think you a spammer or a rookie and may get irritated that will ultimately result into ignorance of your ad and business.

Never post in irrelevant categories

It is better to leave the site if it doesn’t contain the category of your business, rather to place your ad in wrong category. Your ad can receive bad response in this case. Post classified ad with integrity and you’ll achieve better results in less time and effort.

Don’t forget to put the link of your site in your ad

People in hasty forgets many important and crucial steps while posting the ad. The one is putting the link of the official website of your business in your ad. This will not make a professional image of your business rather will make your presence stronger among visitor. It will also increase the traffic on your own website.

Posting an ad will not require a single penny. But just need an undivided attention to prepare and eye-catchy advertise that will speak strongly on behalf of your business or company.

Author: riffre

Article Source: http://www.articlesbase.com/online-promotion-articles/3-imperative-points-you-should-know-before-posting-your-ad-on-free-classified-website-6285335.html

 

A company having any specific kind of business requires special types of solutions to make its business presence robust and fortified as compare to other rivals present in the market. Without doing this, it has become such a challenge, which cannot be tackled by any company. For selling its brand and products or services associated with it to the customers, what is highly prominent is to look for such ways, which can be used a direct communication marketing with the customers. Amid all the solutions available pay per call marketing somewhere fits in the criteria. This is the kind of solution offering side in the arena of marketing, which is not only supreme in the form of providing increased sales and revenue to the company but also it is less time taking and requires less amount to invest as compare to other ideas.

But before going on with pay per call marketing option, it is mandatory to understand the type of this website and kind of solutions it adds to the account of company. Along with that, this should be taken into full consideration that in which way these solutions should be implemented to get the finest results ever. The purpose of switching to a pay per call like method of business promotion and marketing is needed to be known by the company before making any sort of investment and the first and very valuable motive behind this is to accomplish high levels of business acceleration and profit amplification.

To make sure that these all benefits are in-cashed well during the time of using pay per call solutions, the company should make sure that it has complete knowledge about the kind of service it is applying for business growth. In the process of these pay per call services, the company offers pay per call ads on the different websites, with the contact number and specially the timings in which the interested users can call to that number for any further reference or query. This connects the customers with the company easily and without wastage of any time. And, it also offers the company with the chance to create a great impression of the company on customer’s mind.

All in all, it can be clearly termed as that pay per call ads has a very valuable and highly significant role to play for the benefit of a company during the implementation of marketing solutions.

Article Source: http://www.articlesbase.com/ppc-advertising-articles/raising-trends-of-pay-per-call-marketing-6128193.html

Author: Kaitlin

Author: Gabrielle Jeans

Today, all real estate professionals must create their own business identity through their branding.  Long gone are the days when we could rely on our company name for our branding.

One of the most important aspects of branding is consistency.  You should be using the same wording (eg. business name, slogan) and graphic design elements for your business identity in all areas of your promotional material.

Domain Name – your domain name should be synonymous with your core business branding, so use it everywhere in your promotional materials.  The goal is having your website name easily remembered and top of mind with prospects when they need a real estate professional’s services.  So have it prominent in the letterhead on your 8.5′ x 11′ print stationary, sticky notes, note pads, business cards, quotation and invoice templates, and any fliers you send out.

Spreading It Everywhere

Branding is psychological.  With branding you’re trying to influence the way people think, not just make your brand memorable.  To some extent your ability to influence people is a function of the quantity of your branding.  The more you advertise, the more likely you’ll be remembered.

Practically speaking, you don’t have a Fortune 500 sized marketing budget, so you need to make the best of what you’ve got.  On your website have your site’s name and logo prominent but not obtrusive on every page.  Have your website link in your email signature.  Write guest articles for popular real estate blogs so you can demonstrate your expertise in a forum recognized as less biased than your own blog.

Comment on blog articles related to real estate and include your website link every time.  Engage in real estate discussions on forum sites like Active Rain and include your website link in your signature when ending each message.  These are great ways of leveraging what you’ve already got in terms of expertise and promotion and making them go even further for you for little or no additional expense.  All of these things will help a lot with your ranking in major search engines like Google.

You can get the most bang for your marketing buck these days by advertising online.  Purchase online banner ads on real estate related websites.  Launch a pay-per-click campaign with a major search engine like Google.  Purchase premium placement for your ads on highly popular classifieds sites like Kijiji and ones local to you.

Article Source: http://www.articlesbase.com/branding-articles/branding-for-success-in-real-estate-6046714.html

About the Author

Gabrielle Jeans is an iconic Real Estate Trainer in the North American real estate industry. Founder and CEO of e2000 Training Institute Inc. and Web Tech Dezine Inc., Gabrielle has helped thousands of real estate professionals across North America take their business to new levels of profitability, market penetration and brand recognition. Serving as a coach, mentor and management consultant to everyone from new agents and seasoned veterans to large multi-office real estate brokerages and regional real estate boards, Ms. Jeans empowers real estate agents and sales managers with the tools and strategies to realize exponential growth in business, and it is not uncommon for her clients to enjoy 100to 200 increases in revenue streams within months of retaining her services.

Author: David Little

While stock markets around the world retrace, the financial picture of Greece and Spain flounders and the world holds its collective breath waiting to see if there’ll be an attack on Iran and a spike in oil prices, there is a piece of outstanding economic news for those involved in the place-based digital media market.

2011 was a great year for digital out-of-home advertising, and this year is setting up to be even better. Data from PQ Media released in April show that global digital place-based networks, billboards and signage operators saw revenue grow by 15.3 percent to $6.97 billion last year. This year, the revenue figure is projected to be even better, growing 19.2 percent.

In the United States, DOOH operator revenue climbed by 11.2 percent last year. According to PQ Media, an econometric research and consulting service in Stamford, CT, digital billboard operators saw double-digit revenue growth and operators of place-based networks saw a high single-digital rate of growth.

According to the PQ Media “Global Digital Out-of-Home Media Forecast 2012-16,” the compound annual global growth rate for the five year period will be 13.7 percent. Much of the revenue growth appears tied to a recognition of how important it is to reach consumers outside the home where they make purchases. “While TV remains the 800-pound gorilla of ad-based media due to its reach, scarcity and measurement, DPNs (digital place-based networks) offer brands opportunities to extend their reach by engaging target consumers with contextually relevant content in venues outside the home,” said PQ Media CEO Patrick Quinn.

Digital signage networks were one of the fastest-growing ad-based media in the United States last year. While PQ Media acknowledged a deceleration in the rate of growth in the second half of 2011 due to cyclical economic events, it found digital place-based networks experienced a revenue increase of 10.7 percent from 2006 to 2011.

According to PQ Media, digital place-based networks are likely to benefit indirectly from the Summer Olympics in London and the U.S. political campaign this fall. Both traditionally inject significant revenue into local television stations as well as cable and broadcast networks. This time around, however, PQ Media foresees a scarcity of TV inventory. As a result, major brands squeezed off television could be forced to consider other video platforms, such as digital place-based networks, said Quinn.

The latest revenue tally from PQ Media is another in a growing string of positive developments over the past couple of years for the digital signage industry. Together, they wins demonstrate that digital placed-based media is a viable and being taken seriously by companies with products to sell and the advertising agencies they hire.

The growing availability of audience metrics for digital place-based media is adding a sense of legitimacy about this new medium for those who control where ad dollars get spent. The PQ Media ad revenue numbers, therefore, shouldn’t be too surprising.

Going forward, the next big test for this medium will likely be whether or not those responsible for buying ads will reallocate dollars from television to digital place-based media.

With the possibility of too few available commercial slots on TV in the second half of the year, there might be a hint as to whether digital place-based media can begin taking on the “800-pound gorilla” and winning.

Article Source: http://www.articlesbase.com/advertising-articles/digital-signage-advertising-hits-its-stride-5986204.html

About the Author

David Little is a charter member of the Digital Screenmedia Association with 20 years of experience helping professionals use technology to effectively communicate. For further digital signage insight from Keywest Technology, visit our website for many helpful tips and examples. For more in-depth research from Keywest Technology, download our free digital signage white papers and case studies.

Author: Tim Hawthorne

Direct response is all about getting consumers to take action. Pick up the phone, visit a website, respond to an ad on a mobile phone — these are all responses that direct marketers focus on as they develop campaigns. It just makes sense that quick response (QR) codes would have a place in a DR marketer’s toolkit.

First developed in Japan in 1994, these high-density, two-dimensional graphic images are basically just barcodes comprised of digital squares instead of bars. The composite of these ‘squares,’ often looking like crossword puzzles on steroids, come together to create codes, which, in turn, house the data that are scanned by mobile devices. The devices quickly scan and digest the code’s information block, translating it into hyperlinks or text information.

QR codes are being used across a wide variety of advertising mediums — from magazine ads to television to billboards. They allow for easy tracking of offline marketing efforts, provide a new channel for direct sales, and help stretch advertising dollars. Using QR codes, for example, marketers can cultivate a bigger pool of VIP customers (who take the time to scan the codes into their phones) and educate consumers in ways that billboards or magazine ads or 30-second TV spots cannot, while increasing brand awareness.

QR codes are also good at getting consumers involved in key issues. To gain public support for the restoration of the Gulf of Mexico in the aftermath of the 2010 oil spill, for example, the Women of the Storm club in New Orleans launched a ‘Be the One’ campaign, based on QR codes that sent consumers to a mobile website where they could watch a video and sign a petition in support of Gulf restoration.

Retailers have also caught onto the value of QR codes. Macy’s has integrated the codes into its holiday advertising campaign and its spring fashion promotion. The ‘Macy’s Backstage Pass’ campaign delivers consumer-oriented video content (including fashion advice, tips, trends and inspirations) according to Marketing Daily. Customers who scan the QR codes gain access to 30-second films showcasing Macy’s celebrity designer partners.

The list of QR code users goes on: Best Buy uses them in its offline ads and in-store displays (once scanned, the codes send consumers to the retailer’s mobile product pages), while clothing retailer Lacoste offers a discount to customers who scan its QR codes, play an online arcade game, and then register after playing.

Simple and affordable to set up and administer, the QR code’s low barrier to entry makes these mechanisms attractive across a wide swath of advertisers. To ensure that your own campaign yields the best results, follow these three tips:

1. Define your goals first. Do you want to get more people to your firm’s website? Provide an instructional video? Give certain customers an inside, VIP look at new offerings? Collect registration information? Whittle it down to one or two specific goals and your odds for success will rise exponentially.

2. Focus on the call to action. Much like you would do with a DRTV campaign, develop a well-defined call to action (CTA) to support the goals you’ve identified. That CTA will reside next to the code itself and should be short and to the point. For example: ‘Scan this code to see our newest attraction,’ or ‘Scan this code for a special discount.’

3. Create a compelling landing page. The mobile landing page that consumers see when they scan the QR code should relate directly to the first two steps. Create a dedicated site that only QR code users can access and make sure the site functions well on all mobile handsets.

When assessing the campaign’s success, focus on the length of engagement time generated by the QR code. If consumers are spending several minutes (or more) on the page you’ve directed them to, you have a successful campaign on your hands. If not, it’s time to revisit your campaign, check your code’s scanability (an issue caused by the many different scanning apps and phones currently in use), re-craft your CTA, and try again.

Article Source: http://www.articlesbase.com/branding-articles/deciphering-the-qr-code-5941089.html

About the Author

Author of over 200 published articles, Tim Hawthorne is Founder, Chairman and CEO of Hawthorne Direct, a full service DRTV and New Media ad agency founded in 1986. Since then, Hawthorne has produced or managed over 800 Direct Response TV campaigns for clients such as Apple, Braun, Nikon,Time-Life, Nissan, Oreck, Bose, and Feed the Children, Tim is a co-founder of the Electronic Retailing Association, has delivered over 100 speeches worldwide and is the author of the definitive DRTV book The Complete Guide to Infomercial Marketing. A cum laude graduate of Harvard, Tim was honored with the prestigious ‘Lifetime Achievement Award’ by the Electronic Retailing Association (ERA) in 2006.

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