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Posts Tagged ‘BtoB Marketing’

Author: Diganta Kumar Barooah

A case-study may be defined as an analysis of a given scenario or a situation that often regarded as a challenge for an establishment. A case-study gives a solution to a problem which might be technical or non-technical. It is often seen that case-studies play an important role in establishing a strong opinion about finding the ways to solve a business challenge. Manufacturing giants and business service providers are mostly benefited by the facts they share about their products/services through these studies.

In current business scenario, case studies are not just limited to any management curriculum. They are widely used for brand-building activities. These studies often help the business giants to establish themselves as the thought leaders in their respective segment. The main challenge in designing a case study could be inspiring the reader to make a favorable decision. Even tiny little things like the design and layout could impact readers\’ decision making process. The content has to provide potential customers, investors and/or partners the information they require to make buying or investment decisions. It should also showcase the first-hand experience with a company, product or service and hence build credibility. The case evaluates the effectiveness of a product or service. Hence, the writer should be careful in delivering message through this new form of journalism that complements traditional mediums of advertising.

A case study can also help introducing a new product or service with impact extending the value of advertising message with in-depth and content-rich coverage. An effective message will surely generate the desired impact. Designing an influential case-study involves lots of research on how others have defined the situation. If the situation is common then the challenge is more as you will also have to deal with a competitive scenario and you have to establish the facts in favor of your product/service. Interviewing the key resources in developing the case helps you establish the facts. These skilled resources can be quoted directly to present it in more convincing way.

Detailed analysis of all the information collected plays a significant role in ascertaining your overall statement that you are well-versed with the situation. Finally, conclude the study in such a way that it gives a fruitful solution to the situation described. The whole purpose of designing a case can not be successful without a clear and crisp message. A message that directly influences your potential customers, investors and/or partners to make a investment decision.

Article Source: http://www.articlesbase.com/branding-articles/impact-of-a-case-study-in-building-brand-credibility-6426124.html

About the Author

As a science post graduate, Diganta Kumar Barooah started his career in pharmaceutical and life-sciences business research further taking up challenges in other industry verticals in new media and digital marketing space. With five years of professional experience, he has demonstrated his digital media research, communications and alalytical capabilities in handling complex business scenarios. He has held several senior positions in companies like EmPower Research – A Genpact company, Macmillan Publishing Solutions and Cyber Media Services Ltd.

Author: Kris Martin

A corporate video is made specifically for your website where it can pull your customers and persuade them, whether it is a video regarding your company, the services you provide, or your website. It can target your web users, your clients, or even your investors. The common corporate videos seen online are frequently in advertising videos, marketing videos, presentation for business partners and investors, instructional videos, information distribution, promotional videos, presentations with transparent backgrounds, or attractively made videos that have an actress speaking about the benefits and advantages of the website’s professional services. A corporate video is produced for a specific purpose in a B2B environment and viewed only by a limited or specific viewer. And thus why, Companies and Businesses are using Corporate video for their business or website?

It will help educate the users or viewers, it shows systems and product features. Whether it’s designing, business or production process, or product or service demonstration. The video is fantastic at presenting visual information on how something is done. Visually illustrating the advantages of something is more powerful and often more persuasive if done with video.

Increase your credibility and trust in the services you provide, a corporate video shows that you signify business, it shows that you are up to speed with the current mass media and technology developments, it shows that you are willing to consider alternative or non-traditional ways for marketing or communication, and it shows that you are able to put money into expanding your company. Corporate videos can also be used as a personal and honest look into the inner-workings of your company, showing clients or potential business partners the feel of openness that allows them to believe you.

Lead generation, persuasive and engaging product sales and promotional video marketing campaign can generate real leads for your company. Very creative videos which mention your brand can lead additional interested customers to your business. You can present your product or service in action or explain product benefits in a much simpler method through the video. By uploading your video in the social sites or website sharing sites can lead potential customer.

Increase the image of your company or website, for a business image is really important. The video can make you look good to your potential client or visitors. Impressing them by being up to date on marketing technology. Corporate video works an important role in creating and maintaining the company image of any corporate entity. It is a useful way to communicate the brand value and popularity to its customers, stakeholders and the target visitors.

Finally, corporate video is one of the economic and productive processes for online promotion, advertising and marketing of any company to get popularity. Since we often believe in what our eyes see thus it is but natural that corporate video is one of the effective methods of information commercial in this digital age. Once again a good video along with fantastic visual quality is sure to give an additional edge in any publicized video created. High quality corporate videos can make the business stand out larger and distinguish you from the competition. Through hiring corporate video production company has the experience and skills to create videos that evoke a powerful emotional reaction at the individual level, with compelling images, fantastic graphics, and a well composed script.

Article Source: http://www.articlesbase.com/multimedia-articles/how-can-corporate-video-help-your-business-6419350.html

About the Author

Kris M. is an award-winning film/videomaker and photographer with over 10 years of experience serving clients in the film, web video production, corporate video production and photo industry. He graduated from New York University’s Tisch School of the Arts with a BFA in Film & Television and officially started Kreative Mediaworks in 2003 as a small one man operation and has grown the company into a full service creative agency and video production firm.  To know more, visit http://www.getkreative.com.

The fast growth of Internet utilization has enhanced the need for business owners and service companies to place classified ad online. Also, with the changing situation and the increasing use of the Online classified ad programs are now being designed basically for web users. In addition to this, a number of classified websites are now offering the posting of ads free of cost.

The biggest advantage of online classified websites is that they have a much higher audience than that of the ads placed in a local paper, magazine or pamphlet. It is a fact that newspapers are being extinct and getting out of and computer, and online promotion is taking over by surprise.

It is the need of hour to have a strong presence in the internet market in order to have a global popularity. Classified websites are of two types- paid and free. Paid websites gives freedom to the people to place their ad at their desired place by paying more money. But, free classified ad works on the principle of ‘first come first serve’. The person who came first can acquire any of the space available and so on.

It is not necessary that a paid website will be more beneficial as even a reputed free classified website like s7ads.com and some others can also do the same for you and your business. They are worth in getting the aim completed which is in terms of high profit and increased ROI (Rate of Investment). But, before you go for any of the free classified website you must be aware of following 3 imperative points:

Place your ad only to the particular sites

It means don’t post your ad at every single classified website you find. As chances may happen that the site doesn’t include the category of your ad or may not be related to the kind of your business. Some people ponder that posting ad at more and more place or sites will give them more exposure. But that is not the right side of coin. People may think you a spammer or a rookie and may get irritated that will ultimately result into ignorance of your ad and business.

Never post in irrelevant categories

It is better to leave the site if it doesn’t contain the category of your business, rather to place your ad in wrong category. Your ad can receive bad response in this case. Post classified ad with integrity and you’ll achieve better results in less time and effort.

Don’t forget to put the link of your site in your ad

People in hasty forgets many important and crucial steps while posting the ad. The one is putting the link of the official website of your business in your ad. This will not make a professional image of your business rather will make your presence stronger among visitor. It will also increase the traffic on your own website.

Posting an ad will not require a single penny. But just need an undivided attention to prepare and eye-catchy advertise that will speak strongly on behalf of your business or company.

Author: riffre

Article Source: http://www.articlesbase.com/online-promotion-articles/3-imperative-points-you-should-know-before-posting-your-ad-on-free-classified-website-6285335.html

 

Author: Meagan Hollman

Mobile devices are quickly sweeping the world. Of those who own mobile phones in America, more than half (53%) of those are smart phones. With every change in the communications industry, the advertising industry has had to adapt or die. Most recently, online marketing companies are worried that the global sweep of mobile devices will destroy their business. Due to the smaller screens, lack of advertising room, and entire medium shift, digital marketing companies in Utah and the rest of the world will have to reevaluate the advertising experience of their constituency.

The troubles of adapting to new media have proved difficult so far. As with any disruption of paradigm, agencies have had to dramatically alter their paradigms. Companies like Facebook and Google, whose revenue is made primarily from online advertising, have already held multiple conferences concerning this shift to mobile internet access. To someone outside of the industry, making the shift from monitors and computers to pads and smartphones may sound negligible. However, even subtle changes in communication forum (which this case is not) can destroy the potential of entire conglomerates. Even more dramatically, some market critics are wondering if this shift will kill online marketing. As apocalyptic as this may sound, the answer is surely not as hopeless. Within and without Utah’s borders, new online marketing strategies are being developed to combat the trouble of creating a new advertising experience.

Since smaller screens are not fit for advertising banners and pop-ups have quickly become a disrespected form of advertising, new models must be invented. Some of the new ideas include personalization: ad agencies, with the search history and page views of favorite websites, customize a set of suggested types of advertisements for each group of people. Apps are another media which could be used by companies to urge customers into their service. For example, Amazon has an app which can scan items and give you their comparative online prices. Amazon and even local companies in Utah are formulated clever ways to utilize apps and turn the mobile revolution in their favor. 

Adapting has never been an issue for Utah’s online marketing agencies. After all, the shift to online business didn’t abolish the industry or even cripple it. In fact, online marketing is now more advanced and more utilized every day. Agencies who haven’t adapted have fallen into the oblivion of irrelevance. Those agencies who have survived have done so willingly and have flourished because of it. This new revolution of media offers just that opportunity for new agencies to emerge.

Article Source: http://www.articlesbase.com/online-promotion-articles/the-times-they-are-a-changing-6222878.html

 

Author: Samuel Hargis

Preflight for Graphic Design and Prepress, an Application or Process?

Designers and prepress operators often think of Preflight as an application. An application that runs on files to verify files and identify potential problems. I have trained hundreds of operators in how to prepare First Time Right Postscript and PDF files. That’s the first thing that I set folks straight on.
Preflight is a process. It’s a process of going through every predictable problem that can happen with your printing job. If you think it’s a software that you run and that’s it, you are not going to be able to produce First Time Right PDF files. There are many, many things that software cannot even check for, and things unique to YOUR jobs, customers, company that are important. Things that MUST be checked to ensure success and accuracy.

50% of commercial printing is headed for a delay or additional costs:

Publishers and printers regularly report more than 50 percent of the digital files they receive are improperly prepared to spec. Thus, these files will need preflight & then repair to go forward. This may be done by a publisher, printer, or kicked back to the graphic designer. At stake is the budget and schedule of the print project. Now, think about that… 50% of commercial printing projects are destined for a delay in schedule or additional costs when submitted!
A graphic design project may be made for print, web, and or video. Depending on the type of media, documents must be prepared exactly to specifications based on final output media. Common file flaws include fonts not embedded or supplied, color space(CMYK vs. RGB, or inappropriate use of Pantone or specialty colors), and resolution conflicts. These are some of the many things that can be identified quickly by Preflight tools. A Preflight tool is utility software that is specially suited to help identify these file issues.

Preflight Software, helpful, required, but not a Whole Solution:

So there are tools that help. But what about things you have to identify by visual inspection? What about bleed and trim margins, placement and position, checking dates on event ads and coupon ads. What about checking every full page ad that is a repeat to be sure that the folio (page number) is deleted or updated. What about copy flow from 2 successive documents in a publication. These are all things that must be checked visually by a human. So, if you want to be a top notch designer or prepress operator, there is a list of important Preflight items that you, the human, must check. I always advise people to develop and update THEIR LIST every time a mistake is found or caught. Use the list as a checklist often enough that it becomes completely automatic to you as you prepare and process graphics files. If you get burned on a project, think of making that a part of your preflight checklist. An example or beginning preflight checklist can be found at this URL, review it and use it as a starting point.
http://prepressforum.com/preflight/job_planning.html

Preflighting Applications, Help, and History of Preflight:

I once read an article that stated Preflight Applications were invented in the 1990’s. Actually, preflight applications are nothing new at all. The early layout applications like Quark Xpress, Aldus PageMaker, Adobe Photoshop, Ready Set Go, were the first preflight applications. Preflight applications were invented in the 80’s, and have been improved upon and developed since. Today there is a Free Preflight Tool available called FreeFlight™ at the URL below, you can download the software free and get free help and support.
http://FREE-PREFLIGHT.com

There is also an online community at PREPRESSFORUM.COM that has extensive and free, user to user support. I help folks there most every day and the site is chock full of great insider tips, tricks, problems and solutions. I would encourage any designer, publisher, or printer to join and participate, teach or learn. All experience levels are welcome to post and answer questions at this site.

Examples of First Preflight Software Tools:

Example (A) PageMaker has a links palette that scanned through the document providing a report about images linked/missing, RGB/CMYK, Tiff/EPS, etc. This was a preflight results report covering the main document AND many support document files combined. Thus Pagemaker was a preflight tool that could report on files originating from other applications, like scans. It would give the user a list of confirmations and or problems identified that was to be used to repair and prepare files prior to output.

Example (B) Quark Xpress has had a usage palette, when called, it scans through the open document providing detailed reports about fonts used/missing, images used/missing/modified, image types, image colors, image paths. This was a preflight results report covering the open document AND many support document files combined. Thus Quark Xpress was a preflight tool that could report on files originating in other applications, like scans. It would give the user a list of confirmations and or problems identified that was to be used to repair and prepare files prior to output. Additionally Quark Xpress may have started collect for output, a feature mentioned in other patents from the 1990’s regarding preflight software invention.

Example© Adobe Photoshop was used to inspect and verify images. Back in the day, a user would grab all the Tiffs and Eps placed into a job. The selected files drag & dropped onto Adobe Photoshop would automatically open and display the color space in the title bar of each file, CMYK/RGB/Grayscale etc. Thus Adobe PhotoShop was a preflight tool that could report on files originating from other applications. An operator could open the Image size palette and verify resolution before closing each document. Thus a semi-automatic preflight of graphic images was performed. So, yes, Adobe Photoshop was and still is a preflight application and a file repair application that could inspect and identify problems in files which it did not originate.

Preflighting, Today’s Hottest Current Applications:
QuarkXpress 6.5, QuarkXpress 7, Adobe InDesign CS2, these applications have built in preflight function these days. Unlike all other preflight software, these are native function that is fast and effective. Best of all, they come at no additional cost to the designer, publisher, or printer. These are built into both of today’s most common preflight applications.
However, there’s a few very critical holes in the built in preflight of these applications. No need to worry, there’s a FREE preflight application caller FreeFlight™ that has been recently released to address this. The application is a free download from a Quark Xtension and Adobe Plug-In developer site . FreeFlight is a must have tool that supplements the use of QuarkXpress and Adobe InDesign CS2 built in preflight. You can download and read about FreeFlight™ at this URL. http://FREE-PREFLIGHT.com
“Preflighting” as a printing term came to popularity in the 1990s as printers and service bureaus ensured that problematic files would be caught and fixed before they found their way into CTF (Computer to Film) workflow. In this century the term has evolved into other variations, like post-flight, indicating when in the workflow the file is actually verified. To Preflight is proactive quality control, Postflight is reactive quality control. Preflight is good manufacturing process, Postflight is not. This may be a nice topic for later. Take my word on it and avoid Postflight workflow schemes. Real craftsmen and professionals find and fix all problems at the earliest possible point. Many of these tools below are actually post-flight oriented tools.

Preflighting, The Older Expensive Applications for the job at hand:
Markzware FlightCheck Classic: This preflight software is developed by Markzware Software. Markzware’s FlightCheck Classic is a standalone application that scans, verifies and collects each job for output. Currently available as version 5.8 (6.0 was due out this fall), Although it was the gold standard for years and is still a great tool, the software is not staying current with releases of software. Example Quark Xpress 7. Markzware’s FlightCheck Classic will preflight a wide range of digital file formats, including PDF documents and those created in most popular native application programs (QuarkXPress, Adobe InDesign, PageMaker, etc.). Ground Controls enable users to highlight potential problems, out of more than 150 choices, for which to search. Single-user licenses for Windows and Mac users are available for about $400. This software is no longer recommended because development does not stay current with the support of new application versions that it’s users face every day like Quark Xpress 7.

http://www.markzware.com
Markzware FlightCheck Collect!: This preflight software deemed the “lite” version of Markzware’s FlightCheck Classic, FlightCheck Collect! inspects for common file problems, like improperly assigned color space, missing fonts and image or resolution conflicts. Once preflighted, the application can then collect the document, including images, extensions and screen and printer fonts, for output. Markzware offers Windows and Mac versions for around $180. This software is no longer recommended because development does not stay current with the support of new application versions that it’s users face every day like Quark Xpress 7.
http://www.markzware.com

Markzware HawkEye: This preflight software from Markzware is HawkEye, a preflighting tool designed specifically for designers and content creators. It runs as a plug-in to most popular desktop publishing applications like QuarkXPress, Illustrator, Acrobat, FreeHand and more. Before content is created, designers can create specifications (known as TrueFileSpecifications) for each job they plan to create. For example, an art director can choose the color schema or font set to use. If the designer mistakenly places an element into the document that doesn’t meet the TrueFileSpecifications, he or she is immediately alerted to the discrepancy. Users can also choose to forbid saving or printing a file that is in a “failed” or “unfixed” state, helping to better manage revisions, versions and cut down on consumable waste. This product from Markzware was advertised and was on a seybold Hot Picks 2002 but may have been pulled or may have never made it to market, unable to confirm at Markzware’s site?
http://www.markzware.com

PDF/X-1 Verifier 2.0: This preflight software developed for the DDAP (Digital Distribution of Advertising for Publication association, www.ddap.org), this application verifies the integrity of PDF/X-1a files, the professional format of choice for print advertising. This application is suited for both digital ad designers as well as file recipients like publishers, prepress suppliers and printers. It offers pass-fail results or more comprehensive preflight reports. DDAP members can purchase single-seat licenses for about $95; non-members pay about $125.
http://www.ddap.org

Apago PDF/X-1 CheckUp: This preflight software developed by Apago offers PDF/X-1 CheckUp 2.5, a plug-in to Adobe Acrobat that preflights and produces PDF/X files. It supports both ISO (International Standards Organization) PDF/X-1:2001 and PDF/X-1a:2001 standards. Mac and Windows versions are available for Acrobat 4.0.5 and 5.0, for about $250ea.
http://www.apagoinc.com

Enfocus PitStop Professional: This preflight software developed by Enfocus Software, PitStop Pro preflights and edits PDF documents. It checks for 140 potential problems and offers 70 automated correction features. After running the document through preflight, users can edit existing objects and text, or add new elements. It’s also equipped to re-map color space or tag/detag images with ICC (International Color Consortium) profiles. The software comes with several common PDF profiles to select according to a file’s final destination. Windows and Mac versions of PitStop Professional are available for about $550. Enfocus Pitstop is a great tool for repairing bad PDF files. However, it is not recommended as a Preflight solution. Since the PDF is the end result, to check a PDF files is really Postflight, a good preflight workflow is about making good PDF in the first place.
http://www.enfocus.com

Extensis Preflight Pro: This preflight software is developed by Extensis, Preflight Pro inspects entire folders of native application documents created in popular desktop publishing applications like QuarkXPress, Acrobat, Illustrator, PageMaker, Photoshop and FreeHand. Following preflight inspection, the software then collects the job for output. Mac version is available for about $400.
http://www.extensis.com

TIFF/IT-P1 Checker: This preflight software developed for DDAP by Congruent Development, TIFF/IT-P1 Checker is a bundle of software tools, that includes TIFF/IT-P1 Preflight. Suited for both digital ad and packaging designers, it also represents a low-cost tool for any manufacturing partner that receives a large number of TIFF/IT-P1 files. It’s available in both Mac and Windows versions and costs about $100 for DDAP members, $180 for non-members.
http://www.ddap.org

Asura & Solvero: This preflight software created by OneVision Software AG, Asura eliminates frequently occurring production problems in PDF, EPS and PostScript files, with the help of hot-folder specifications. Asura preflights incoming files, while Solvero automatically repairs common problems. The system keeps a log of all changes made to a file. According to the developer, this coupled solution is most popular among newspaper publishers, which receive a wide range of digital file formats.
http://www.onevision.com

AdCheck: This preflight software developed by Total Integration, AdCheck 2.1 allows users to open and view production-image format files, including TIFF/IT, CT, HC and LW, using a standard Mac workstation. Its Show Info prompt provides detailed information about the file, including size and colors used.
http://www.totalint.com

Markzware MarkzNet: This preflight software developed by Markzware, MarkzNet is not an out-of-the-box preflighting solution. Rather, it’s a blend of the company’s popular FlightCheck technology with systems integration. For high-volume production environments, MarkzNet provides a Web-based portal into a company’s production workflow. Customers submit files with drag-and-drop simplicity. Files are automatically inspected for flaws or conflicts with the recipient’s specifications and either pass or fail. Failed files are rejected and both recipient and sender are immediately alerted to the problem. If the file passes, it’s automatically forwarded to the next stage of production for a truly seamless digital workflow. This software is not recommended because it is a web based tool and has proved to be really slow and not productive to many users.

http://www.markzware.com
Preflight Online: This preflight software developed from a partnership between Extensis and WAM!NET, Preflight Online is a Web-based solution for printers and publishers that need a custom-branded solution for receiving digital files from customers and advertisers. It accepts a wide range of file formats, including EPS, native Quark and Adobe PDF, preflights them and forwards files that pass directly to the recipient’s FTP server. There’s a one-time admin charge, as well as a monthly subscription fee that’s based on the customer’s actual inspection traffic. This software is not recommended because it is a web based tool and has proved to be really slow and not productive to many users.
http://www.extensis.com http://workspace.wamnet.com

TIFF/ITeyes: This preflight software developed by Rorke Data, enables users to view the complete data in TIFF/IT-P1 files, the widely adopted accredited standard for digital ad exchange. Users can measure X-Y coordinates, as well as CMYK values. http://www.rorke.com
SpeedFlow Check: This preflight software developed by OneVision, SpeedFlow Check is one component of a suite of tools that preflights, edits and imposes PDF, EPS and PostScript files. Files that pass SpeedFlow Check inspection are saved in PostScript or PDF form (depending on the manufacturer’s or publisher’s workflow) and sent to a hot-folder on the server. Problems may be fixed manually in SpeedFlow Edit and electronically routed to SpeedFlow Impose for impositioning.
http://www.onevision.com

Article Source: http://www.articlesbase.com/advertising-articles/preflight-for-graphic-design-and-prepress-an-application-or-process-75990.html

About the Author

© Samuel Hargis 2012—Freelance Custom Software DeveloperQuarkXpress Xtensions and Adobe InDesign Plug-Ins—for years, the author has provided development, consulting, and technical guidance to many of the largest, most successful printing and publishing companies in the graphic arts. Also has trained hundreds of designers, publishers and printers in PDF workflow, Font Management, and PrePress Preflight process automation. The author runs a free prepress support community.Software-Robotics Plug-Ins, XtensionsPrepress Forum, Computer to Plate

Author: Maybell Marquina

It doesn’t take a worldwide financial crisis for people to appreciate a good bargain, but it no doubt helps. We are not just a nation of bargain hunters, we are a worldwide family of people who like to find that extra something that costs substantially less than it should.

When Asa Candler started giving out complementary coupons for his new company product, Coca-Cola, in 1887, he didn’t know that his unique marketing method would generate billions of dollars worth of income for countless companies over the next 125 year or so. We all love coupons, for they represent a bargain.

We also like it when someone we know gets a bargain. We might ask a friend if he or she got a good deal on their new car, or we might congratulate  someone when they tell us that their purchase of a new house was an amazing deal. This is especially so if they had to haggle on the price.

Perhaps it’s a kind of hunter instinct in us. We like it when there is a struggle to get what we or others feel is deserved. Just being handed a great deal is good, and we don’t usually argue, but having to work at getting it, haggling over the price, or doing something similar, always feels better.

However, when we find a place we can go to in order to find a bargain, we will happily take it. That’s why there are so many Best Daily Deals type of websites to be found online in their hundreds. They all have a loyal following, and will continue to, no doubt, as long as they can continue to deliver on their promise.

The idea is straightforward, and it usually employs the simple, but incredibly effective, marketing ploy that Asa Candler started all those years ago; the coupon. Online you won’t find a physical coupon, a slip of paper you can take along to a store in order to get 20% off, or whatever. The modern coupon is often no more than a special code, and in fact it is often referred to as a coupon code.

Many companies use coupons, or something similar, to retain a loyal customer base. They will often have a valid coupon code based on things like, summer, Easter, Christmas, winter, and the like. You may have to search around to find the current coupon, and many do just that, Others, who either can’t be bothered, or who don’t know that coupon codes exist, pay the normal, and higher, price.

If you want to find a good bargain, a great deal, or just simply pay less than you normally would for something, look for a coupon, or a coupon code. Do a search on one of the major search engines. You’ll find plenty of daily deals that could save you thousands.

Article Source: http://www.articlesbase.com/online-promotion-articles/looking-for-a-bargain-or-a-great-deal-6008986.html

About the Author

May Marquina is a freelance content creator in Arvada, Colorado. A thrifty shopper, she is always hunting for methods to spend less. She covers great deals at www.dailypocketdeals.com as she discovers them.

Author: Linda Mentzer

White papers are a highly effective platform to convey the right mix of technical and marketing information to knowledgeable customers who make the final decision. A well written white paper educates your customer, differentiates your product and brings you closer to a sale with a self selected and interested audience.

For decision makers, white papers are the shortest and most efficient solution to evaluate a product and view independent research/surveys that support the products credibility. Decision makers look to white papers to answer the question – How will your product help solve my business needs.

A white paper (also known as an issues paper, position paper or thought leadership paper) frames certain issues that are of interest to a specific industry. White papers…

  • Educate
  • Clarify the broad outlines of an issue/topic to non-specialists
  • Summarize the implications of new business development
  • State specific approaches to a particular issue or market
  • Introduce a new opinion/way of thinking to business

White Paper matters!

If you have the ability to create white papers that help your customers and prospects, and also get you leads and build credibility and trust, then white paper still matters. There are so many firms for whom whitepaper still proves itself empirically (downloads, time spent on page, repeat visitor of page) as a great way to educate less-ready leads and tell them about an emerging space, technology or service.

Battle-Proving Stats

As per latest trends:

  • 54% indicate white papers are still the most important content to help make purchase decisions, greatly exceeding all other content such as analyst reports, webinars, user events and case studies.
  • 41% indicate white papers as extremely important in influencing purchases.
  • 70% of IT buyers used white papers to get information on enterprise technology solutions in the past three months.
  • 77% of respondents responsible for either making b2b technology purchase or influencing purchasing decisions read at least one white paper in the first six months of 2011, with 84% rating white papers as moderately to extremely influential when making final purchasing decisions, and 89% passing along to others.

So, are these trends indicating a death of white papers? The answer is, white papers are and have been one of the top forms of lead generation. Here we go with some of the proved reasons:

Reason 1 – They are viral by nature. People pass them around, post them and email them to other people. Yes, you can do that with a link also, but there is something powerful about a packaged and polished PDF.

Reason 2 – Even the ones that suck, people still save them, people print them, people study them, and people use them to make decisions.

Reason 3 – And if you are talking about the future, then don’t forget about the IPad and the Kindle. People still love reading a good quality content. The white paper may change names (i.e. eBook) or access requirements, but it will never die.

So forget about the speculation, the reality is that white paper still rank as the first or second most powerful tools available to marketers. They still represent a concise and portable argument on a particular topic and can be tremendous lead generators.

References:

www.esalesdata.com

www.tomgoodfellow.co.uk

http://www.focus.com

Article Source: http://www.articlesbase.com/branding-articles/top-3-reasons-white-paper-is-not-dead-5927941.html

About the Author

Linda Mentzer is a published author and senior marketing manager for an information management company that has helped sell thousands of software products on a global scale. With over 11 years of experience in electronic marketing techniques, Linda has authored articles for several leading business journals, worldwide.

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