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Posts Tagged ‘Brand Advocacy’

Author: brianparera

To choose the best advertising clients are one of the most key elements for a business be it new or even an established one. Leading advertising companies offer various services with best business approaches to boost success of your own business. Sure it’s challenging to select the right media and advertising company which will help you to reach success. While choosing the best company you have to be sure that your method is presented effectively to the market and targets the best crowd.

Media and advertising agencies offer various services like branding, typesetting, copywriting, script writing etc. The main objective of any of these companies would be to offer beneficial services and help you take your business to another level. Any entrepreneur should pick a company that has a good reputation available in the market and is reliable. You can examine the best brand in the marketplace and then apply out for the ad agency how the brand useful for advertising and branding services. You can then do some research and find out the services provided by a reputed ad agency and ask for quotations.

You should make certain you select a company which has the capability to promote your business and product available in the market. Good advertising agencies not simply advertise but additionally offer innovative promotion techniques which can be very useful for advertising or branding your product in the market. You also need to make sure that your right audience are targeted while promoting your product. If you’re inside the UAE, you need to take into account that the company you choose offers Arabic advertising, Arabic Typesetting, Arabic Copywriting, Arabic editing, Arabic book translations, Arabic script writing etc.

Choose an advertising agency who has performed the best in the industry. Different companies offer different services and have their own way of taking care of a particular project or business. Some companies design creative advertisements whereas some design innovative methods for your business. It is always better if you find a person which offers both creative ads plus the best strategies for your venture.

It\’s not only important to concentrate on the right consumers but it is incredibly important that we target the consumers at the proper time. An advertising company should offer services really fast. No entrepreneur have enough money to wait for an ad campaign to be made for many years.

There are numerous reliable advertising companies providing amazing services to enhance up your business. All you need to do is, do some search and research to find the best agency in your town.

Article Source: http://www.articlesbase.com/branding-articles/significance-about-advertising-and-branding-6596353.html

 

Author: Steve

Whether you’re shopping down your local high street, hailing a cab or rushing to catch that last-minute flight, the chances are that a striking image or catchy slogan will have caught your eye at some point. Out of Home media is a creative and innovative advertising platform to reach mass audiences all across the UK. From banks to bingo, classical to comedy – this is the fresh and modern approach to get that all-important message across to the public; and Talon Outdoor is the leading Out of Home media specialist within this visionary new world of advertising.

With four million people using the London Underground every day, tube advertising is an effective method of direct advertising, targeting busy urbanites. Along with the familiar sight of posters at Paddington, you can now experience more complex broadcast 6 sheets at Bank and time-specific digital advertising at Temple!  By combining the more traditional outdoor media advertising with more contemporary and cutting-edge advertising tools, Talon Outdoor is successfully providing expert Out of Home media to a variety of different clients through tube advertising; ensuring that their products reach the maximum audience, delivering high-quality campaigns and the very best results for any organization.

Millions of passengers fly in and out of UK airports each year and Out of Home media is a great way of getting that fundamental advertising message across to those jetsetters. Airport advertising is a savvy and shrewd method of getting that advertising campaign across to the holidaymakers and business people who use these airports every day. Talon Outdoor has rolled out successful poster advertising campaigns on both national and international platforms – from London Heathrow to Warsaw Airport.  With approximately 22 million passengers passing through Manchester Airport every year, Talon Outdoor’s previous airport advertising campaigns at the airport have meant that a colossal number of people will have engaged with these campaigns, making a huge difference to our clients and their specific requirements.

The most traditional of all current modes of transport within the UK, the bus is still regarded as a dependable and reliable mode of transport, for those living in both rural and urban areas. With approximately two thirds of all public transport journeys made by bus, bus advertising is a fantastic and effective mode of reaching audiences of all ages and backgrounds, from all over the UK. With a wide range of bus advertising opportunities for both the interior and exterior of buses, along with static on-street campaigns on bus shelters, the options are endless for both traditional and state-of-the-art approaches to Out of Home media campaigns.

Article Source: http://www.articlesbase.com/multimedia-articles/transport-advertising-6513352.html

About the Author

Talon Outdoor is the only independently owned out of home media specialist. It offers a fresh approach to the planning and buying of all outdoor media

Author: Kris Martin

A corporate video is made specifically for your website where it can pull your customers and persuade them, whether it is a video regarding your company, the services you provide, or your website. It can target your web users, your clients, or even your investors. The common corporate videos seen online are frequently in advertising videos, marketing videos, presentation for business partners and investors, instructional videos, information distribution, promotional videos, presentations with transparent backgrounds, or attractively made videos that have an actress speaking about the benefits and advantages of the website’s professional services. A corporate video is produced for a specific purpose in a B2B environment and viewed only by a limited or specific viewer. And thus why, Companies and Businesses are using Corporate video for their business or website?

It will help educate the users or viewers, it shows systems and product features. Whether it’s designing, business or production process, or product or service demonstration. The video is fantastic at presenting visual information on how something is done. Visually illustrating the advantages of something is more powerful and often more persuasive if done with video.

Increase your credibility and trust in the services you provide, a corporate video shows that you signify business, it shows that you are up to speed with the current mass media and technology developments, it shows that you are willing to consider alternative or non-traditional ways for marketing or communication, and it shows that you are able to put money into expanding your company. Corporate videos can also be used as a personal and honest look into the inner-workings of your company, showing clients or potential business partners the feel of openness that allows them to believe you.

Lead generation, persuasive and engaging product sales and promotional video marketing campaign can generate real leads for your company. Very creative videos which mention your brand can lead additional interested customers to your business. You can present your product or service in action or explain product benefits in a much simpler method through the video. By uploading your video in the social sites or website sharing sites can lead potential customer.

Increase the image of your company or website, for a business image is really important. The video can make you look good to your potential client or visitors. Impressing them by being up to date on marketing technology. Corporate video works an important role in creating and maintaining the company image of any corporate entity. It is a useful way to communicate the brand value and popularity to its customers, stakeholders and the target visitors.

Finally, corporate video is one of the economic and productive processes for online promotion, advertising and marketing of any company to get popularity. Since we often believe in what our eyes see thus it is but natural that corporate video is one of the effective methods of information commercial in this digital age. Once again a good video along with fantastic visual quality is sure to give an additional edge in any publicized video created. High quality corporate videos can make the business stand out larger and distinguish you from the competition. Through hiring corporate video production company has the experience and skills to create videos that evoke a powerful emotional reaction at the individual level, with compelling images, fantastic graphics, and a well composed script.

Article Source: http://www.articlesbase.com/multimedia-articles/how-can-corporate-video-help-your-business-6419350.html

About the Author

Kris M. is an award-winning film/videomaker and photographer with over 10 years of experience serving clients in the film, web video production, corporate video production and photo industry. He graduated from New York University’s Tisch School of the Arts with a BFA in Film & Television and officially started Kreative Mediaworks in 2003 as a small one man operation and has grown the company into a full service creative agency and video production firm.  To know more, visit http://www.getkreative.com.

Author: Tim Somers

Business success can be harder than ever these days. With more competition and a difficult economy the stakes behind every business decision can be the life or death of your business. One of the biggest challenges is to get the word about your company out and keep what you offer fresh in your customers minds. These issues can mean the difference between a thriving business and one about to go under, and should never be treated lightly. A great solution and winning move to accomplish these goals is using promotional products!

Here are some tips to consider regarding a promotional product campaign.

* Quick and Effective Advertising. Promotional products are a solid, efficient way to keep you on the customers mind and your name coming out of your customer’s lips. Put some thought into choosing the right sort of promotional product, one that represents your industry well and they’ll pay themselves off a hundred fold. For example coffee mugs may not be the best choice if you market children’s toys but calendars with cool and creative photos of the toys on them on the other hand may be spot on! Think about how many people throughout a work day would look at the images of your product, and the number of potential conversations it could inspire as well.

* Use The Best That’s Available. Be sure to have your promotional products made to the highest quality that your budget can afford. This is a reflection of your company when they are given to clients so not a time to skimp or cut corners. Think of it as an investment in smart advertising, which is exactly what it is.

* Test The Unconventional. Let’s not forget the value of other sorts of promotional products to raise your business’s street profile. Think of t-shirts, balloons or even umbrellas to get your name and logo in the public mind. It’s advertising that will pay off dividends, in many cases for a long time to come.

* Don’t Take Them Lightly. Think maximum exposure and how your promotional products can be a vital part of your overall campaign to spread the word about your business. Clients, people on the street, highly visual products that spread virally – when combined with more traditional methods of advertising all aspects of a common drive with the goal of generating more business. In this age this is what’s required for a successful business – covering all grounds available and exhausting all means of publicity.

* Free Is Key. Don’t forget the perception that you’re giving something away for free helps build a good vibe with your customers and potential customers. You send the message that you’re not money hungry and that they come first in your mind. It’s only the rare customer not charmed by this gesture of good will.

All in all a blistering promotional product campaign is one of the wisest moves a smart business can make in response to a challenging economy. Don’t neglect them if you intend on staying on the cutting edge and clearing out the competition.

Article Source: http://www.articlesbase.com/branding-articles/smart-tips-for-promotional-products-6381008.html

About the Author

Bizarre Marketing is a leader in promotional products in Nashville Tennessee with over 20 years of service offering over 750,000 imprintable items to businesses, clubs, churches and associations in Nashville TN and throughout the country.  http://www.promostuff4u.com/promotional-products-tennessee.html

Author: Maria Elena Duron

As a small business owner, you’re probably happy about where you currently are. You’re chugging along like a slow train, targeting mostly your family and friends and the local community, and you’re happy with the small amount of success your brand is getting. You don’t really want to make it big. You just want to relax and enjoy having a small business…

Or maybe not. As a small business owner, you probably dream about making it big. You want to be able to compete with the big brands, to become as well known as they are. Perhaps you want to become a big brand as well…

But you’re disheartened. How can you compete with the big corporations? How can your small business brand compare with these giants? They have unlimited capital, unlimited resources, and unlimited manpower. You’re practically a one-man (or woman) show, with maybe one or two employees. You’re up to the neck in debt since you borrowed money to start your small business.  Do you even have a chance of competing against these big brands?

The fact is, no matter what you do, you simply can’t compete with these big corporations on the same terms. As a small business brand, you aren’t capable of doing that because you just don’t have the means. But don’t lose hope, because there are other ways you can compete with them – it’s all about planning and strategy.

Here are some tips to help go up against the big brands:

     1. Offer value

Honestly, you can’t compete with the big guns in terms of price. You’ll just end up burying yourself, since people may think that the products and services you offer are not up to par with the big brands. Instead, always offer value – sure, your products and services may be a bit more expensive, but it’s because you’re offering something unique, worthwhile, and valuable to the consumers.

     2. Focus on what you do best

Maybe it’s customer service, maybe it’s storytelling, maybe it’s social media… but as a small business brand, you need to focus on what you do best in order to shine and be noticed. Don’t just copy what other businesses are doing. Focus on what makes you unique and the things you can best offer to people.

Providing excellent customer service is one of the best ways to reach consumers effectively. As a small business brand, you can ensure that someone always checks your email and answers your telephone line in order to address any customer’s concerns.

Storytelling on social media sites is another way you can stand out and be noticed. People love rooting for the underdog, and if you’re going up against a big brand, then you’re definitely one—so tell them the stories that will give them cause to sympathize or cheer. In short, tell them whatever will help them identify with you and wish for your success.

     3. Be more personable

As a small business owner, you can really represent your brand in a personal way that big corporations cannot. Show off your personality, put a face behind the name, go the extra mile for your customers. This really makes your small business brand stand out. Remember that people enjoy connecting and engaging with real people, not businesses. They want to know you, and become friends with you. They want to like and trust you.

People don’t just buy from anybody anymore. They’re a lot more vigilant when it comes to evaluating businesses, and they either love a brand or they hate it. When you become personable and likeable as a small business owner, you can really connect with your customers – they will definitely prefer talking to you over a big brand. After all when they contact a big brand, they usually just talk to a random, faceless,  nameless person.

     4. Utilize social media wisely

Social media is a great equalizer – it’s really changed the way people connect with brands, which is why both small and big business brands seem to have an equal chance in this regard. Sure, big brands may have the big bucks, but most social media platforms allow you to engage with your fans and followers for free – all you need to do is devote time and effort to your page.

Maintain a blog, create a Facebook and Twitter account, and don’t forget to update them regularly and interact with your audience using these platforms. Social media marketing is an excellent way to promote your small business brand, since a single update can spread like wildfire through these sites if it’s interesting enough.

Concluding Thoughts 

As you consider how to get ahead as a small business, don’t even try to compete with big corporations on their own turf… Without their money and resources, you can never win. Instead, offer value on the products and services that you sell, focus on what you do best, be more personable, and remember to use social media wisely. These are the simple ways small business brands can compete with the big guns.

Article Source: http://www.articlesbase.com/branding-articles/small-brands-up-against-big-brands-6103082.html

About the Author

‘Maria Elena Duron, CEO (chief engagement officer), buzz2bucks | a word of mouth marketing firm, is skilled at making networks ‘work’ and harnessing powerful online and offline buzz, she facilitates online visibility services and word of mouth coaching and workshops – taking companies and professionals from buzz-worthy to bucks-worthy, http://buzz2bucks.com.’

Author: Maybell Marquina

It doesn’t take a worldwide financial crisis for people to appreciate a good bargain, but it no doubt helps. We are not just a nation of bargain hunters, we are a worldwide family of people who like to find that extra something that costs substantially less than it should.

When Asa Candler started giving out complementary coupons for his new company product, Coca-Cola, in 1887, he didn’t know that his unique marketing method would generate billions of dollars worth of income for countless companies over the next 125 year or so. We all love coupons, for they represent a bargain.

We also like it when someone we know gets a bargain. We might ask a friend if he or she got a good deal on their new car, or we might congratulate  someone when they tell us that their purchase of a new house was an amazing deal. This is especially so if they had to haggle on the price.

Perhaps it’s a kind of hunter instinct in us. We like it when there is a struggle to get what we or others feel is deserved. Just being handed a great deal is good, and we don’t usually argue, but having to work at getting it, haggling over the price, or doing something similar, always feels better.

However, when we find a place we can go to in order to find a bargain, we will happily take it. That’s why there are so many Best Daily Deals type of websites to be found online in their hundreds. They all have a loyal following, and will continue to, no doubt, as long as they can continue to deliver on their promise.

The idea is straightforward, and it usually employs the simple, but incredibly effective, marketing ploy that Asa Candler started all those years ago; the coupon. Online you won’t find a physical coupon, a slip of paper you can take along to a store in order to get 20% off, or whatever. The modern coupon is often no more than a special code, and in fact it is often referred to as a coupon code.

Many companies use coupons, or something similar, to retain a loyal customer base. They will often have a valid coupon code based on things like, summer, Easter, Christmas, winter, and the like. You may have to search around to find the current coupon, and many do just that, Others, who either can’t be bothered, or who don’t know that coupon codes exist, pay the normal, and higher, price.

If you want to find a good bargain, a great deal, or just simply pay less than you normally would for something, look for a coupon, or a coupon code. Do a search on one of the major search engines. You’ll find plenty of daily deals that could save you thousands.

Article Source: http://www.articlesbase.com/online-promotion-articles/looking-for-a-bargain-or-a-great-deal-6008986.html

About the Author

May Marquina is a freelance content creator in Arvada, Colorado. A thrifty shopper, she is always hunting for methods to spend less. She covers great deals at www.dailypocketdeals.com as she discovers them.

Author: Jerry Canavit

Having worked in the creative end of this business for a good while, I have often been asked  ‘How do you come up with advertising ideas?’ Do ideas just happen

So why do some seem to be so prolific at generating ideas while others are seemingly so challenged?  Does it have something to do with genes? Intelligence?

Or, a magic formula?

Well, first let me say that I believe that most everyone has the potential to be creative.

I also believe that those who find success at being creative have identified and practice a problem-solving approach to doing so. They may not understand how the process actually works, but they’ve come to understand that there is a creative process involved.

I’m not even going to attempt to try and analyze this topic in a broad sense, but rather to limit it to how a very definite process is in play when producing messages in marketing communications mediums. I believe there is no magic formula for producing ideas, however, I do believe there is a process that can serve as a guide to how ideas can be generated.

Here are my thoughts:

In marketing communications you can produce ideas in basically two ways. You can ‘borrow’ an existing idea or approach, adapt it to your needs (with slight modification, of course), and Presto, you have your own idea (and we all know there is a lot of that going on out there). Or, you can try to create something that is totally original and unique to the product or service you are promoting.

Now, we all strive to do the latter, however, the truth is that it is very difficult to do this every time. Do you remember the last time you came up with  a totally original idea?

It does happen, but not very often.

More often than not, an advertising idea is a combination of existing ideas that we’ve  seen or heard before, that can be used in a different and unexpected way – the familiar cliché seen differently, if you will. This ability to see and make new combinations is heightened by an ability to see how things relate – and to combine them to create effective and memorable marketing communications messages.

I do believe that the generation of these ideas is the result of a deliberate problem-solving process that leads to this end. I therefore offer two statements which I believe are at the source of idea generation. They are:

  1. An idea is usually a new combination of existing ideas.
  2. The ability to create new combinations is heightened by the ability to see relationships between existing ideas.

…therefore, creativity in advertising communications involves using combinations of known elements and an ability to see relationships that allow these elements to be considered in different ways. With that said, I will continue with a discussion about a technique for producing ideas.

The Five Steps in the Process of Producing Ideas:

Step One: Gather Raw Material.

The gathering process falls into two categories: Specific and General.

Specific: In marketing communications, Specific materials are those relating to the product or service and the people to whom you want to sell this product or service. We need knowledge about the product and the consumer on an intimate level. We dig for FACTS. We do RESEARCH. The process here  is called PREPARATION.

General: Equally as important is General information. This information involves a continuous process of gathering general materials and life experiences that are relative to the problem being solved.

A good analogy here is the kaleidoscope. The kaleidoscope is an instrument that designers can use to look for new patterns. Every turn of this instrument shifts bits of glass into new patterns (or relationships). The more pieces, the more possibilities for new combinations. Comparatively, the more elements stored in your mind, the more chances are increased for the production of new ideas.

To reiterate, Specific information is information relative to the current problem-solving challenge, and General information is the total content of your kaleidoscopic mind reserve – and is a life-long job.  Both contain the seeds for planting – taking us to . . .

Step Two: Into the Mental Maelstrom.

The second step is hard to describe. It goes on entirely in your head. Like chewing food – mashing information and facts together.  Looking for relationships; for a synthesis of where everything will come together like a jigsaw puzzle.

In this part of the process, two things will happen: First, you’ll have partial ideas – some crazy and incomplete. You should write them all down. They may forecast the real idea that is yet to emerge. Writing everything down helps the process.

Second, after a period of time you may tire of trying to fit this puzzle together (not all solutions come quickly). Everything seems jumbled. There seems to be no clear insight anywhere. At this point, you are ready for the next step.

Step Three: Incubation.

The third part of the process can be called the incubation stage. This is where you make absolutely no more conscious effort in looking for a solution. You drop the subject completely and put the whole thing out of your mind. Now I have no idea why this works, but I have found that it does. Apparently, when you turn problems over to your unconscious mind and let it work on its own – it can solve problems. Sometimes it comes in a revelation after a nights sleep – or while in the shower – or during a walk. I have also found that by dropping the problem-solving effort completely and turning to things that stimulate me imaginatively and emotionally – like reading a book, listening to music, or even going to a movie ­– things can happen. Not all solutions come this way, however,  my point here is that it often works this way.

A good example of this technique is in old Sherlock Holmes movies when the famous detective would stop abruptly in the middle of a tough case and begin playing his violin or even drag a baffled Dr.Watson off to a concert. This was, of course, very irritating to the literal-minded Dr. Watson who never seemed to grasp why Holmes would consistently resort to this behavior when they were right in the middle of solving a case. Sir Arthur Conan Doyle understood – for he was a creator and understood the creative process and the power of the unconscious mind.

Now, if you’ve done your homework in the first three steps, you will almost certainly experience the fourth.

Step Four: Eureka!

Out of nowhere the idea can appear. It may come sometime when you least expect it.

For me it’s happened in the middle of the night, when I’m half awake in the morning – or, more often when I’m showering or shaving. For you it might be something different. My point is that ideas can sometimes come seemingly out of nowhere after you’ve stopped all of the conscious straining and have passed through a period of rest and relaxation from the search. And when the idea actually materializes, it can be so all-consuming that it becomes difficult to concentrate on much else. The application of the idea can become so involving that other competing activities can pale into a paralysis. This can provide very difficult challenges if you happen to be in the middle of a meeting or if you are working on an unrelated project with a hot deadline.  Sometimes when the ideas start rolling out quickly, like giving birth, it requires immediate attention.

This step is also particularly difficult in that it involves a constant assessment of the

value of the idea and to see exactly where it can be taken.  This can be a period of frustration for creative people. Some don’t recognize or even care about the process that generated the idea. The truth is that many supervisors expect a well thought out idea delivered according to schedule. The problem here is that the process does not naturally work that way. And, for every good idea, there are always a few clinkers that just don’t work out and you just can’t know beforehand which will work and which will not.

This is a time of constant moulding.

You question everything.

Will it work better this way? Or that?

Is the communication clear?

Is the tone right?

Is it just clever without  making the point effectively?

Is this really as good as I think it is?

Your gut tells you it is!

Right?

Right!

So now you’ve come up with this great idea.

What next?

Step Five: Hello Cruel World.

How will the world react to your newborne creation?

Well, have courage.

You should share your idea with your peers.

Don’t shelter it.

When you do, a surprising thing can happen.

A good idea has self-expanding qualities.

It can stimulate those who see it and make them want to add to it.

Possibilities you had not considered may be brought out.

Congratulations!

Another great idea created.

Maybe you were lucky and hit a home run. Maybe not.

Whether your idea was a good one is not the point here.

What I’ve attempted to do is describe the steps involved in allowing you to produce the idea. The quality of the idea is still in your court.

If your idea is an award winner (great), a bottom-line winner (wonderful),

or both (even better), it’s just the icing on the cake – as we are only concerned about the process here.

Those are my thoughts.

Now, do I finish the three projects that have been laying here on my desk all afternoon?

Or, do I take the afternoon off for some step three incubation time and take in a movie?

Article Source: http://www.articlesbase.com/branding-articles/the-creative-process-5829828.html

About the Author

While creativity is Jerry’s stock in trade, he distinguishes himself by basing solutions on solid marketing objectives. That’s why his work not only receives national attention for its creative content, it also produces increased market share for clients.

A graduate of the University of Texas College of Fine Arts, Jerry is highly trained in the technical aspects of his craft. During the past three decades, he has enhanced his skills with extensive practical experience in the communications arts. He is comfortable creating and developing ideas on the computer, producing television commercials on location, or presenting an advertising campaign in a corporate boardroom.

Jerry has instructed classes in Art Direction, The Business of Advertising and Typography at San Antonio College and has served as AAF judge for advertising awards competition in Albuquerque, NM and Baton Rouge, LA.

Jerry’s rich experience allows him to apply his craft skillfully to a wide range of client needs. His work is seen in a variety of commercial advertising applications and has received a bevy of regional and national awards. With Jerry Canavit heading the  creative team, BK&A Advertising clients enjoy the benefits of unique and award-winning solutions tailored to produce bottom line success.

Author: Linda Mentzer

With super-connectivity, comes increased levels of user influence, and we’d like to take a moment to discuss the where the future of sustained branding lies. Here we’ve put together three of the crucial aspects that marketers need to adapt to in order to achieve superior levels of user engagement and brand advocacy.

1. For The People

It isn’t often that consumers begin to feel an unquenchable love for your products and organization because of the charming sales pitch that your rep delivered. It’s the actual user experience, the product function that they admire and it’s the emotions created by your collateral that drives them to advocacy. And before I forget, it’s also the kind of treatment they receive at your hands. Bad service = zero brandgelising.

2. Keep ‘Em On Their Toes

Consistency is the buzz word when it comes to marketing, and that is increasingly true given the accelerating pace of life we now face. Today’s consumer is the informed consumer – informed to such a degree that I believe the world of hard sell is slowly being rendered completely obsolete. And that’s why it’s vital that marketers keep their best customers on their toes and excited if they intend to develop product-toting, praise-singing brand angels. And yes, social media plays a heavy role in the above advice (more on that later).

You’ll know that your brand advocacy efforts are making headway when you begin to see a lot more repeat customers. Sure, the mass of one-time purchases is what keeps you rolling in dough, but it’s those that buy again and again and again and then some that are on their way to a tryst with your brand.

3. Condensing The World, One Post At A Time

What I said earlier about the informed consumer? This is plays an even more important role in the rapidly widening scope of social media. The ‘network’ seems poised to take over our lives as we become increasingly interconnected. Unlike the one-way public communication that we are used to experiencing, the interactivity of our virtual social space has added new dimensions to the broader flow of conversation. And although this phenomenon is hardly new, the fact that it is unfolding in space that is as sensitive to fluctuation as social media is what most marketers seem to be blind sighted by.

4. Be A Customer Service Nazi
Despite living in an age where one pissed off customer can negate an entire campaign through the power of social media, I still see companies trying to maximize short term gains at the expense of customer service protocols and after-sales initiatives.

I’m well aware that the need to meet profitability quotas can seem overridingly important, but it’s sad to see those objectives achieved at the cost of an increasingly dissatisfied customer-base. Instead, take a long term view and adopt a customer-centric service policy that is consistently upheld and you’ll see true brand advocacy work its magic. In the grand scheme of things, your boss will thank you for it.

Article Source: http://www.articlesbase.com/branding-articles/2012-the-changing-face-of-b2b-brand-advocacy-5738926.html

About the Author

Linda Mentzer is a published author and senior marketing manager for an information management company that has helped sell thousands of software products on a global scale. With over 11 years of experience in electronic marketing techniques, Linda has authored articles for several leading business journals, worldwide.

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