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Archive for April, 2013

Author: Emily Lange

Media relations and public relations are about building good communications with the public.  Although many people believe these two terms describe the same thing, this in actual fact is not the case.  Both media relations agencies and public relations agencies work to build the public perception of your brand, but there is a significant difference between which sectors of the public each agency is trying to reach. Media relations describe the relationship that is built between your company and the media.  Public relations describe the work that is done to build a relationship with the public.

Media relations involve building a positive image of your company through a relationship with the people who create news.  This means communicating with reporters, editors in newspaper or magazines, radio, TV and online to mold the public’s perception of your company through newsworthy information.  Dealing with the media can present many challenges, and requires a specialized type of agency to manage this important relationship. A capable media relations agency knows how to create and maintain a relationship that it is mutually advantageous to both your company and the newsmakers.  Although many companies have only a public relations agency working for them, with media relations included in their job description, it is definitely an asset to have  members of your public relations agency that have specific training in the media relations area.  This is a specialized field that requires unique skills.   A positive image in the media can make or break your business.

Each company should spend some time discussing the image they would like to create in themedia, and have an agreement with their media relations agency about what tone they would like their press releases and other communication with the media to take. Communications with the media must be honest, but not too revealing.  Specific guidelines must be in place outlining what is discussed with the media and what is off limits.  There should always be some emergency strategies in place to deal with any negative publicity that may occur.  The best way to control negative publicity is to deal with it quickly and efficiently.  With the advent of social media negative publicity can spread like wild fire, and needs to be contained and extinguished as fast as possible.

The ultimate goal of a media relations strategy is to create positive coverage in the media without spending money on advertising.  Positive coverage can be obtained by building relationships with those in the media who are likely to influence your brand like bloggers, and journalists who cover your business on a regular basis.  Any agency working in this internet driven environment knows the importance of creating a positive image for your company through close attention to the old media avenues as well as the new.  Social media offers more publicity opportunities, but also more challenges than ever before, and your agency must be capable of managing your company’s image and reputation in all forms of media.

Article Source: http://www.articlesbase.com/public-relations-articles/what-is-media-relations-6556626.html

Author: Steve

Whether you’re shopping down your local high street, hailing a cab or rushing to catch that last-minute flight, the chances are that a striking image or catchy slogan will have caught your eye at some point. Out of Home media is a creative and innovative advertising platform to reach mass audiences all across the UK. From banks to bingo, classical to comedy – this is the fresh and modern approach to get that all-important message across to the public; and Talon Outdoor is the leading Out of Home media specialist within this visionary new world of advertising.

With four million people using the London Underground every day, tube advertising is an effective method of direct advertising, targeting busy urbanites. Along with the familiar sight of posters at Paddington, you can now experience more complex broadcast 6 sheets at Bank and time-specific digital advertising at Temple!  By combining the more traditional outdoor media advertising with more contemporary and cutting-edge advertising tools, Talon Outdoor is successfully providing expert Out of Home media to a variety of different clients through tube advertising; ensuring that their products reach the maximum audience, delivering high-quality campaigns and the very best results for any organization.

Millions of passengers fly in and out of UK airports each year and Out of Home media is a great way of getting that fundamental advertising message across to those jetsetters. Airport advertising is a savvy and shrewd method of getting that advertising campaign across to the holidaymakers and business people who use these airports every day. Talon Outdoor has rolled out successful poster advertising campaigns on both national and international platforms – from London Heathrow to Warsaw Airport.  With approximately 22 million passengers passing through Manchester Airport every year, Talon Outdoor’s previous airport advertising campaigns at the airport have meant that a colossal number of people will have engaged with these campaigns, making a huge difference to our clients and their specific requirements.

The most traditional of all current modes of transport within the UK, the bus is still regarded as a dependable and reliable mode of transport, for those living in both rural and urban areas. With approximately two thirds of all public transport journeys made by bus, bus advertising is a fantastic and effective mode of reaching audiences of all ages and backgrounds, from all over the UK. With a wide range of bus advertising opportunities for both the interior and exterior of buses, along with static on-street campaigns on bus shelters, the options are endless for both traditional and state-of-the-art approaches to Out of Home media campaigns.

Article Source: http://www.articlesbase.com/multimedia-articles/transport-advertising-6513352.html

About the Author

Talon Outdoor is the only independently owned out of home media specialist. It offers a fresh approach to the planning and buying of all outdoor media

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