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Archive for January, 2013

Author: Kris Martin

A corporate video is made specifically for your website where it can pull your customers and persuade them, whether it is a video regarding your company, the services you provide, or your website. It can target your web users, your clients, or even your investors. The common corporate videos seen online are frequently in advertising videos, marketing videos, presentation for business partners and investors, instructional videos, information distribution, promotional videos, presentations with transparent backgrounds, or attractively made videos that have an actress speaking about the benefits and advantages of the website’s professional services. A corporate video is produced for a specific purpose in a B2B environment and viewed only by a limited or specific viewer. And thus why, Companies and Businesses are using Corporate video for their business or website?

It will help educate the users or viewers, it shows systems and product features. Whether it’s designing, business or production process, or product or service demonstration. The video is fantastic at presenting visual information on how something is done. Visually illustrating the advantages of something is more powerful and often more persuasive if done with video.

Increase your credibility and trust in the services you provide, a corporate video shows that you signify business, it shows that you are up to speed with the current mass media and technology developments, it shows that you are willing to consider alternative or non-traditional ways for marketing or communication, and it shows that you are able to put money into expanding your company. Corporate videos can also be used as a personal and honest look into the inner-workings of your company, showing clients or potential business partners the feel of openness that allows them to believe you.

Lead generation, persuasive and engaging product sales and promotional video marketing campaign can generate real leads for your company. Very creative videos which mention your brand can lead additional interested customers to your business. You can present your product or service in action or explain product benefits in a much simpler method through the video. By uploading your video in the social sites or website sharing sites can lead potential customer.

Increase the image of your company or website, for a business image is really important. The video can make you look good to your potential client or visitors. Impressing them by being up to date on marketing technology. Corporate video works an important role in creating and maintaining the company image of any corporate entity. It is a useful way to communicate the brand value and popularity to its customers, stakeholders and the target visitors.

Finally, corporate video is one of the economic and productive processes for online promotion, advertising and marketing of any company to get popularity. Since we often believe in what our eyes see thus it is but natural that corporate video is one of the effective methods of information commercial in this digital age. Once again a good video along with fantastic visual quality is sure to give an additional edge in any publicized video created. High quality corporate videos can make the business stand out larger and distinguish you from the competition. Through hiring corporate video production company has the experience and skills to create videos that evoke a powerful emotional reaction at the individual level, with compelling images, fantastic graphics, and a well composed script.

Article Source: http://www.articlesbase.com/multimedia-articles/how-can-corporate-video-help-your-business-6419350.html

About the Author

Kris M. is an award-winning film/videomaker and photographer with over 10 years of experience serving clients in the film, web video production, corporate video production and photo industry. He graduated from New York University’s Tisch School of the Arts with a BFA in Film & Television and officially started Kreative Mediaworks in 2003 as a small one man operation and has grown the company into a full service creative agency and video production firm.  To know more, visit http://www.getkreative.com.

Author: Tim Somers

Business success can be harder than ever these days. With more competition and a difficult economy the stakes behind every business decision can be the life or death of your business. One of the biggest challenges is to get the word about your company out and keep what you offer fresh in your customers minds. These issues can mean the difference between a thriving business and one about to go under, and should never be treated lightly. A great solution and winning move to accomplish these goals is using promotional products!

Here are some tips to consider regarding a promotional product campaign.

* Quick and Effective Advertising. Promotional products are a solid, efficient way to keep you on the customers mind and your name coming out of your customer’s lips. Put some thought into choosing the right sort of promotional product, one that represents your industry well and they’ll pay themselves off a hundred fold. For example coffee mugs may not be the best choice if you market children’s toys but calendars with cool and creative photos of the toys on them on the other hand may be spot on! Think about how many people throughout a work day would look at the images of your product, and the number of potential conversations it could inspire as well.

* Use The Best That’s Available. Be sure to have your promotional products made to the highest quality that your budget can afford. This is a reflection of your company when they are given to clients so not a time to skimp or cut corners. Think of it as an investment in smart advertising, which is exactly what it is.

* Test The Unconventional. Let’s not forget the value of other sorts of promotional products to raise your business’s street profile. Think of t-shirts, balloons or even umbrellas to get your name and logo in the public mind. It’s advertising that will pay off dividends, in many cases for a long time to come.

* Don’t Take Them Lightly. Think maximum exposure and how your promotional products can be a vital part of your overall campaign to spread the word about your business. Clients, people on the street, highly visual products that spread virally – when combined with more traditional methods of advertising all aspects of a common drive with the goal of generating more business. In this age this is what’s required for a successful business – covering all grounds available and exhausting all means of publicity.

* Free Is Key. Don’t forget the perception that you’re giving something away for free helps build a good vibe with your customers and potential customers. You send the message that you’re not money hungry and that they come first in your mind. It’s only the rare customer not charmed by this gesture of good will.

All in all a blistering promotional product campaign is one of the wisest moves a smart business can make in response to a challenging economy. Don’t neglect them if you intend on staying on the cutting edge and clearing out the competition.

Article Source: http://www.articlesbase.com/branding-articles/smart-tips-for-promotional-products-6381008.html

About the Author

Bizarre Marketing is a leader in promotional products in Nashville Tennessee with over 20 years of service offering over 750,000 imprintable items to businesses, clubs, churches and associations in Nashville TN and throughout the country.  http://www.promostuff4u.com/promotional-products-tennessee.html

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